The Long and Winding Road20 year marketing plan for 20 year marketing plan for trustworthy Ninatrustworthy Nina

Nina Garcia13 October 2010

I see the end of the roadMy daily steps

Vision/MissionRoles12 point planMonitoring5 Success PrinciplesAfter 20 years on the long and winding

roadEnd in mind

Seeing clearlyVISION/MISSION

My vision is to touch and make an impact on the lives of people by sharing my medical knowledge and skills and being a caring, loyal, and trustworthy person and future ophthalmologist.

My daily steps to perfect vision1. Grateful Daughter2. Baby “Ate” 3. Loyal Girlfriend4. Loving Mother5. Trustworthy friend6. Yoga Practitioner7. Responsible Student8. Caring Future Doctor

Grateful Daughter

Baby “Ate”

Loyal Girlfriend

Loving Mother

Trustworthy FriendTrustworthy Friend

Yoga Practitioner

Responsible Student

Caring Future Doctor

I am Nina Garcia

Knee -nya

This is my brand today

I am Nina Garcia

Knee -nyaJar

For Gar

This is my brand today

I am Nina Garcia

Knee -nyaJar

For Gar

Vitamin C

Vitamin C

This is my brand today

This is my brand todayI am Nina Garcia

Knee -nya

Jar For Gar

Vitamin C

Vitamin C

Aaah

This is my brand todayI am Nina Garcia = Trustworthy

Ophthalmologist

Monitoring Q24Push myself to do moreBad Habit checkNever settleSave, save, save

5 Success Principles

Be Clear why you’re here – I want to be my family’s primary physician

Take 100% Responsibility for your life – I will stop looking for someone else to blame when things go wrong

Reject Rejection – ask and ask and ask until finally someone answers!

Transform your inner critic into your inner coach – I will think positive about myself and what I can achieve

Keep your eye on the prize – I want to be an ophthalmologist!

From “The Success Principles: How to get from where You are to where you want to be” by Jack Canfield with Janet Switzer

After 20 years on the long and winding road…

Here and NowOld Medical

Student

Loyal GirlfriendDoting mother to

my dogAspiring

OphthalmologistStarting to saveFinding

fulfillment

End of the RoadContinuing

Medical EducationLoving WifeDoting mother to

my kids… and dogs

Successful Ophthalmologist

Lots of money!Happy and

content

End in mindBeing a trustworthy person and doctor

takes time, effort, and patience – hence, the long and winding road.

Gaining the trust of people around me opens up my relationships, as friend or doctor, to many possibilities, something I can harness for the good

Being an ophthalmologist will allow me to help many people save their sight. Doing so will help me earn their confidence and trust.