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INTRODUCTION
I - COMPANY PROFILE
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1.1ORGANISATIONAL STUDY
1.1.1 Industry profile
Edelweiss, a rare flower found in Switzerland. You will discover in our identity:
A graphic flower that represents ideas. Around it, the protective arms of the letter ‘e’: We believe ideas create
wealth, but values protect it. It is the practice of this core thought that has led to Edelweiss becoming one of the
leading financial services company in India. Its current businesses include investment banking, securities broking,
and investment management. We provide a wide range of services to corporations, institutional investors and high
net-worth individuals. The core inspiring thought of ‘ideas creating wealth and values protecting it’ is translated
into an approach that is led by entrepreneurship and creativity and protected by intellectual rigor, research and
analysis.
The Edelweiss Group is a conglomerate of 44 entities including 39 Subsidiaries and 4 Associate companies
(September-09), engaged in the business of providing financial services, primarily linked to the capital markets.
Edelweiss Capital Limited (www.edelcap.com), incorporated in 1995, today has emerged as one of India’s
leading integrated financial services conglomerates. The Edelweiss Group offers one of the largest ranges of
products and services spanning varied asset classes and diversified consumer segments. The Group’s product
offerings are broadly divided into Investment Banking, Brokerage Services, Asset Management and Financing.
The company’s research driven approach and consistent ability to capitalize on emerging market trends has
enabled it to foster strong relationships across corporate, institutional and HNI clients. Edelweiss Capital Limited
now employs about 1200 employees, leveraging a strong partnership culture and unique model of employee
ownership. It is a listed company since December 2007 under the symbols
NSE: EDELWEISS, BSE: 532922
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1.1.2 Origin and development of the industry:
The Company is promoted by Mr. Rashesh Shah and Mr. Venkatchalam Ramaswamy. Mr. Rashesh Shah, co-
founder of Edelweiss, is a science graduate from Mumbai University and has done his MBA from IIM,
Ahmedabad. He has been associated with the Company since 1995 as CEO and MD. Prior to this, he was the head
of research, Prime Securities Private Ltd. He has also been part of a World Bank aided program for export-
oriented projects at ICICI.Mr. Venkatchalam Ramaswamy is an Engineering Graduate from Karnataka University
and holds a masters degree in Business Administration from University of Pittsburgh. Prior to joining Edelweiss,
he was a fund manager at Spartek Emerging Opportunities of India fund. He has also worked as Assistant
Manager at ICICI, where his primary responsibilities involved project appraisal, financial modelling and
disbursement of loans & grants. Mr. Ramaswamy is the co-founder of Edelweiss and is the head of the Investment
Banking Division.Edelweiss Capital Ltd is a diversified financial services organization, which provides a wide
range of products and services such as investment banking, institutional equities, wealth management, and
wholesale financing services to corporate, institutions, and high net worth individuals. The Company, currently
operating from 43 offices, is well poised to exploit the huge potential offered by the fast growing financial
sector owing to its integrated business model and strong relationships with its clients.
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1.1.3 Growth and present status of the industry
Company has always been a growth-hungry organization and our ability to seek out adjacent opportunities
remains constant. Strong economic growth, increased geographic penetration, growth of SMEs and the
increasing need for capital among Indian corporations are expected to continue to drive India’s financial
services industry.
The Company is
already well established in domains such as investment banking. Moreover, it plans to invest a large part of its
IPO in prepaying of loans, enhance margins with stock exchanges and establish new offices. Based on our
valuation and analysis of the business along with the industry’s growth prospects, we believe that the
valuation looks attractive. Therefore, we recommend investors to subscribe with a long term horizon on
account of the Company’s higher margins and strong financial performance.
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2.1 Profile of the Organization
2.1.1 Origin of the Organization:
The Company is promoted by Mr. Rashesh Shah and Mr. VenkatchalamRamaswamy. Mr. Rashesh Shah, co-
founder of Edelweiss, is a sciencegraduate from Mumbai University and has done his MBA from IIM,
Ahmedabad. He has been associated with the Company since 1995 as CEO and MD. Prior to this, he was the head
of research, Prime Securities PrivateLtd. He has also been part of a World Bank aided program for export-
oriented projects at ICICI.Mr. Venkatchalam Ramaswamy is an Engineering Graduate from Karnataka University
and holds a masters degree in Business Administration from University of Pittsburgh. Prior to joining Edelweiss,
he was a fund manager at Spartek Emerging Opportunities of India fund. He has also worked as Assistant
Manager at ICICI, where his primary responsibilities involved project appraisal, financial modelling and
disbursement of loans & grants. Mr. Ramaswamy is the co-founder of Edelweiss and is the head of the Investment
Banking Division.It is offering 8.3 mn shares to raise Rs. 6.08 bn to Rs. 6.91 bn to Enhance margins with
stock exchanges, prepay loans, establish new offices and upgrade its technology. We see this issue as an
investment opportunity because the Company:
• Has an integrated business model, which specializes in providing a wide range of
financial products and services such as investment banking, institutional equities, wealth
management, and wholesale finance.
• Is well positioned to leverage growing financial sector in India
and become a significant market player, especially in areas like
investment banking, institutional equities etc.
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• Has a strong research platform with research products, such as
fundamental and alternative research, catering to institutions and HNIs.
• Is an established brand with strong track record of high growth and
profitability.
• Is strongly focused on nurturing & maintaining strong business
relationships with corporate & institutional clients.
3.1 Functional Departments of the Organization
Business Overview
Edelweiss operations are broadly divided into Agency and Capital business lines. The Agency business line
includes Investment Banking, Broking - both Institutional and HNI/Retail, Asset Management and
Investment advisory and distribution services. The Capital business line includes Financing and Treasury
Operations. The strategies employed ensure that broadly one-third of the total revenues are contributed by each
of Agency fee & commission, Treasury Arbitrage & Trading income and Interest income thereby achieving
the intended diversification in revenue streams.
Investment Banking
Edelweiss has one of the most extensive product offerings within Investment Banking in India, catering to
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different market and client segments. The verticals within Investment Banking include Equity capital
markets and Advisory services which offer Mergers & Acquisitions
Advisory, Private Equity Syndication, Structured Finance Advisory, Real Estate Advisory and Infrastructure
Advisory. Edelweiss leadership position in Mid-market space is reflected in the # 1 ranking in both
Bloomberg tables for Mid-market Private Equity placements in CY2007 and Prime Database league tables for
IPOs in Mid-market segment in FY2008. It was adjudged winner in the Best Merchant Banker category in the
Outlook Money NDTV Profit Awards 2008.
3.2 Broking
Institutional Equities
Edelweiss has one of the leading institutional equities businesses in India backed by a large and
experienced research team and a large and diversified client base. Intense servicing, seamless execution
and innovative research products have helped Edelweiss build strong relationships with over 300
institutional investors, including FIIs and domestic institutional investors. Research coverage presently extends
to over 145 companies across 16 sectors accounting for nearly 70% of total market capitalization. The
quality and caliber of research associated with Edelweiss is widely regarded across the institutional
community. Our commitment to provide cutting edge research has resulted in a pioneering effort to provide
online research to our clients through the portal www.edelresearch.com with smart features of sorting of
information, analysis and archiving.
HNI Broking
Edelweiss offers dedicated brokerage services to high net-worth individuals with a strong emphasis on
building long-term relationships with clients. Product offerings include specialized trading execution for
active trading clients and structured products like equity linked capital protection products.
Wealth Advisory & Investment Services
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The Primary focus is on understanding each client's profile including life style, risk appetite, growth expectations,
current financial position and income requirements to create comprehensive and tailored investment strategies.
The broad range of offerings includes asset allocation advisory to Structured Products, Portfolio
Management, Mutual Funds, Insurance, Derivatives Strategies, Direct Equity, Private Equity, and Real Estate
Funds etc.
Retail Initiatives
Retail Broking and Distribution are the new initiatives of the Group under its Retail Business strategy. An
online retail broking portal www.edelweiss.in is operational and provides advisory and research based broking
services. Distribution business focuses on giving advice and analyzing the best financial product options
available in the market. It involves the distribution of the full range of third party financial products and
services including IPO syndication for the retail customer. For the half year ended September 30, 2009
Edelweiss is ranked #2 in NIB (non institutional bidder) category and is ranked 4 th in Retail category by the
number of applications in IPOs as per Prime Database. Edelweiss also secured 1st rank in NIB category both
in NHPC and OIL India IPOs by the number of applications.
Asset Management
Alternative Asset Management focuses on advisory/management expertise for India focused Multi-Strategy
Fund, Real Estate Fund and a Bonds Fund. Recent Initiatives that have been announced include setting up
an ARC for which RBI registration has been received. On the Domestic AMC side, Edelweiss Mutual
Fund has launched a mix of debt and equity funds. The focus of this business is on broad basing the product
portfolio.
Financing
With a deep knowledge and understanding of capital markets, the Company s primary offering in the
financing business includes collateralized loan products such as promoter funding, loans against shares, IPO
financing, loans against ESOPs etc. Its prudent financing norms and a conservative margin of safety
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ensures low or nil non–performing loans.
Treasury
The Treasury Operations in Edelweiss is similar to that of a Treasury in a Commercial Bank and focuses
on liquidity management and capital preservation. This business adopts a multi–strategy/multi-book
approach to diversify and grow its portfolio while imparting liquidity in the balance sheet. The Company
follows a disciplined and conservative approach to cash management with emphasis on strong risk policies.
Corporate Debt Syndication
Our Debt Syndication Desk focuses on origination, sales, trading and research. It has gained a strong
foothold and visibility in the market.
• Ranked #2 as per Prime Database in Short Term Debt Placement for FY09. We mobilized Rs.397.6 bn in
256 deals in <1 year segment with a 21.7% market share.
• Ranked # 2 as per the Prime Database in CP placement for FY09, raising Rs. 69.87 bn from 129 deals with a
15.3% market share.
• Also ranked # 11 by Bloomberg in Indian Domestic Bonds Market League Table for FY09. We
mobilized Rs. 39.2 billion in >1 year paper across 52 deals in this period.
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II – RESEARCH
OBJECTIVE
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OBJECTIVES OF THE STUDY
To find out the Preferences of the investors for Asset Management Company.
To know the Preferences for the portfolios.
To know why one has invested or not invested in Edelweiss Mutual fund
To find out the most preferred channel.
To know why investors want to invest in debt funds.
To find out the requirements of the investors in debt funds.
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III – RESEARCH
METHEDOLOGY
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Research Methodology
This report is based on primary as well secondary data, however primary data collection
was given more importance since it is overhearing factor in attitude studies. One of the most important users of
research methodology is that it helps in identifying the problem, collecting, analyzing the required information
data and providing an alternative solution to the problem .It also helps in collecting the vital information that is
required by the top management to assist them for the better decision making both day to day decision and critical
ones.
Data sources:
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been
done by primary data collection, and primary data has been collected by interacting with various people. The
secondary data has been collected through various journals and websites.
Duration of Study:
The study was carried out for a period of 45 days, from 2nd jan to 15 feb 2012.
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Sampling:
Sampling procedure:
The sample was selected of them who are the customers/visitors of EDELWEISS, , irrespective of them being
investors or not or availing the services or not. It was also collected through personal visits to persons, by formal
and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using
mathematical/Statistical tool.
Sample size:
The sample size of my project is limited to 200 people only. Out of which only 120 people had invested in
Mutual Fund. Other 80 people did not have invested in Mutual Fund.
Sample design:
Data has been presented with the help of bar graph, pie charts, line graphs etc
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IV - LIMITATION
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Limitation:
Some of the persons were not so responsive.
Possibility of error in data collection because many of investors may have
not given actual answers of my questionnaire.
Sample size is limited to 200 visitors of Edelweiss Broking Pvt Ltd,
Jayanagar Branch, Bangalore out of these only 120 had invested in Mutual Fund.
The sample size may not adequately represent the whole market.
Some respondents were reluctant to divulge personal information which can affect the validity of all
responses.
One of the limitation is that Edelweiss Mutual funds is launched two years before, so investors will not
invest in this, because this mutual fund is new in market.
This is the one of the major limitation that investors do not believe in this fund as compared to HDFC and
UTI Mutual Fund.
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CHAPTER – I
LITERATURE REVIEW
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Literature Review
In few years Mutual Fund has emerged as a tool for ensuring one’s financial well being. Mutual Funds have not
only contributed to the India growth story but have also helped families tap into the success of Indian Industry. As
information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds.
The main reason the number of retail mutual fund investors remains small is that nine in ten people with incomes
in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities,
the number who decide to invest in mutual funds increases to as many as one in five people. The trick for
converting a person with no knowledge of mutual funds to a new Mutual Fund customer is to understand which of
the potential investors are more likely to buy mutual funds and to use the right arguments in the sales process that
customers will accept as important and relevant to their decision.This Project gave me a great learning experience
and at the same time it gave me enough scope to implement my analytical ability. The analysis and advice
presented in this Project Report is based on market research on the saving and investment practices of the
investors and preferences of the investors for investment in Mutual Funds. This Report will help to know about
the investors’ Preferences in Mutual Fund means Are they prefer any particular Asset Management Company
(AMC), Which type of Product they prefer, Which Option (Growth or Dividend) they prefer or Which Investment
Strategy they follow (Systematic Investment Plan or One time Plan). This Project as a whole can be divided into
two parts.
The first part gives an insight about Mutual Fund and its various aspects, the Company Profile, Objectives of the
study, Research Methodology. One can have a brief knowledge about Mutual Fund and its basics through the
Project.
The second part of the Project consists of data and its analysis collected through survey done on 200 people. For
the collection of Primary data I made a questionnaire and surveyed of 200 people. I also taken interview of many
People those who were coming at the MY OFFICE where I done my Project. I visited other AMCs in
BANGALORE to get some knowledge related to my topic. I studied about the products and strategies of other
AMCs in BANGALORE to know why people prefer to invest in those AMCs.
This Project covers the topic “COMPARISON OF EDELWEISS MUTUAL FUNDS WITH ITS PEERS.” The
data collected has been well organized and presented. I hope the research findings and conclusion will be of use.
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MUTUAL FUNDS
ALL ABOUT MUTUAL FUNDS
WHAT IS MUTUAL FUND
BY STRUCTURE
BY NATURE
EQUITY FUND
DEBT FUNDS
BY INVESTMENT OBJECTIVE
OTHER SCHEMES
PROS & CONS OF INVESTING IN MUTUAL FUNDS
ADVANTAGES OF INVESTING MUTUAL FUNDS
DISADVANTAGES OF INVESTING MUTUAL FUNDS
MUTUAL FUNDS INDUSTRY IN INDIA
MAJOR PLAYERS OF MUTUAL FUNDS IN INDIA
HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY
CATEGORIES OF MUTUAL FUNDS
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INTRODUCTION
Introduction to mutual fund and its various aspects
Mutual fund is a trust that pools the savings of a number of investors who share a common financial goal. This
pool of money is invested in accordance with a stated objective. The joint ownership of the fund is thus “Mutual”,
i.e. the fund belongs to all investors. The money thus collected is then invested in capital market instruments such
as shares, debentures and other securities. The income earned through these investments and the capital
appreciations realized are shared by its unit holders in proportion the number of units owned by them. Thus a
Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a relatively low cost. A Mutual Fund is an investment
tool that allows small investors access to a well-diversified portfolio of equities, bonds and other securities. Each
shareholder participates in the gain or loss of the fund. Units are issued and can be redeemed as needed. The
fund’s Net Asset value (NAV) is determined each day. Investments in securities are spread across a wide cross-
section of industries and sectors and thus the risk is reduced. Diversification reduces the risk because all stocks
may not move in the same direction in the same proportion at the same time. Mutual fund issues units to the
investors in accordance with quantum of money invested by them. Investors of mutual funds are known as unit
holders.
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Many investors with common financial objectives pool
their money.
Investors ,on a proportionate basis, get mutual fund units for
some contributed to the pool.
The money collected from the investors is invested into shares
debentures and securities by the fund manager.
The fund manager realizes the gains and losses, and collect
dividends or interest income.
Any capital gains or losses on such investments are passed on to the
investors in propotion of the number of units held by them.
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CONCEPT OF MUTUAL FUNDS
When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets of the fund in the
same proportion as his contribution amount put up with the corpus (the total amount of the fund). Mutual Fund
investor is also known as a mutual fund shareholder or a unit holder.
Any change in the value of the investments made into capital market instruments (such as shares, debentures etc)
is reflected in the Net Asset Value (NAV) of the scheme. NAV is defined as the market value of the Mutual Fund
scheme's assets net of its liabilities. NAV of a scheme is calculated by dividing the market value of scheme's
assets by the total number of units issued to the investors.
Advantages of mutual fund
Portfolio Diversification
Professional management
Reduction / Diversification of Risk
Liquidity
Flexibility & Convenience
Reduction in Transaction cost
Safety of regulated environment
Choice of schemes
Transparency
Disadvantage of mutual fund
No control over Cost in the Hands of an Investor
No tailor-made Portfolios
Managing a Portfolio Funds
Difficulty in selecting a Suitable Fund Scheme
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HISTORY
The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the
Government of India and Reserve Bank. Though the growth was slow, but it accelerated from the year 1987 when
non-UTI players entered the Industry. In the past decade, Indian mutual fund industry had seen a dramatic
improvement, both qualities wise as well as quantity wise. Before, the monopoly of the market had seen an ending
phase; the Assets Under Management (AUM) was Rs67 billion. The private sector entry to the fund family raised
the Aum to Rs. 470 billion in March 1993 and till April 2004; it reached the height if Rs. 1540 billion.
The Mutual Fund Industry is obviously growing at a tremendous space with the mutual fund industry can be
broadly put into four phases according to the development of the sector. Each phase is briefly described as under.
First Phase – 1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve Bank of India and
functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-
linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and
administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of
1988 UTI had Rs.6,700 crores of assets under management.
Second Phase – 1987-1993 (Entry of Public Sector Funds)
1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance
Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first
non- UTI Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec 87), Punjab National
Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual
Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December
1990.At the end of 1993, the mutual fund industry had assets under management of Rs.47,004 crores.
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Third Phase – 1993-2003 (Entry of Private Sector Funds)
1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds,
except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin
Templeton) was the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund
Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. As at the end
of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores.
Fourth Phase – since February 2003
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate
entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29,835
crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain
other schemes
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and
functions under the Mutual Fund Regulations. consolidation and growth. As at the end of September, 2004, there
were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.
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Categories
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OPEN ENDED
CLOSE ENDED
Based on their structure
Equity funds
Balanced funds
Debt funds
MUTUAL
FUNDS
Based on investments objectives Index Fund
Dividend Yield Fund
Equity Diversified Fund
Thematic Fund
ELSS
Debt Oriented Fund
Equity Oriented Fund
Liquid Fund
Guit Fund
Income Fund
FMPs
Floating Rate Fund
Arbitrage Fund
MIPs
Classification of mutual funds
Based on their structure:
Open-ended funds: Investors can buy and sell the units from the fund, at any point of time.
Close-ended funds: These funds raise money from investors only once. Therefore, after the offer period,
fresh investments can not be made into the fund. If the fund is listed on a stocks exchange the units can be
traded like stocks (E.g., Morgan Stanley Growth Fund). Recently, most of the New Fund Offers of close-
ended funds provided liquidity window on a periodic basis such as monthly or weekly. Redemption of units
can be made during specified intervals. Therefore, such funds have relatively low liquidity.
Based on their investment objective:
Equity funds: These funds invest in equities and equity related instruments. With fluctuating share prices,
such funds show volatile performance, even losses. However, short term fluctuations in the market, generally
smoothens out in the long term, thereby offering higher returns at relatively lower volatility. At the same time,
such funds can yield great capital appreciation as, historically, equities have outperformed all asset classes in the
long term. Hence, investment in equity funds should be considered for a period of at least 3-5 years. It can be
further classified as:
i) Index funds- In this case a key stock market index, like BSE Sensex or Nifty is tracked. Their portfolio
mirrors the benchmark index both in terms of composition and individual stock weightages.
ii) Equity diversified funds- 100% of the capital is invested in equities spreading across different sectors and
stocks.
iii|) Dividend yield funds- it is similar to the equity diversified funds except that they invest in companies
offering high dividend yields.
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iv) Thematic funds- Invest 100% of the assets in sectors which are related through some theme.
e.g. -An infrastructure fund invests in power, construction, cements sectors etc.
v) Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector fund will invest in
banking stocks.
vi) ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.
Balanced fund: Their investment portfolio includes both debt and equity. As a result, on the risk-return ladder,
they fall between equity and debt funds. Balanced funds are the ideal mutual funds vehicle for investors who
prefer spreading their risk across various instruments. Following are balanced funds classes:
i) Debt-oriented funds -Investment below 65% in equities.
ii) Equity-oriented funds -Invest at least 65% in equities, remaining in debt.
Debt fund: They invest only in debt instruments, and are a good option for investors averse to idea of taking
risk associated with equities. Therefore, they invest exclusively in fixed-income instruments like bonds,
debentures, Government of India securities; and money market instruments such as certificates of deposit (CD),
commercial paper (CP) and call money. Put your money into any of these debt funds depending on your
investment horizon and needs.
i) Liquid funds- These funds invest 100% in money market instruments, a large portion being invested in call
money market.
ii) Gilt funds ST- They invest 100% of their portfolio in government securities of and T-bills.
iii) Floating rate funds - Invest in short-term debt papers. Floaters invest in debt instruments which have variable
coupon rate.
v) Gilt funds LT- They invest 100% of their portfolio in long-term government securities.
vi) Income funds LT- Typically, such funds invest a major portion of the portfolio in long-term debt papers.
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vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure of 10%-30% to
equities.
viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that of the fund.
RISK V/S. RETURN
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COMPETITORS OF EDELWEISS MUTUAL FUND
Some of the main competitors of Edelweiss Mutual Fund in Bangalore as Follows:
ICICI Mutual Fund
RELIANCE Mutual Fund
UTI Mutual Fund
BIRLA SUN LIFE Mutual Fund
HDFC Mutual Fund
SCHEMES
Fund Detail OF EDELWEISS
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VR Category Debt: Gilt Medium and Long Term
Type Open Ended
Load ---------
Entry Load Nil
Exit Load Nil
Payout
Current Scheme Growth
Other option Dividend
Reinvestment No
Payout --------
Payout history --------
Investment Details
Minimum Investment (RS) 5000
Subsequent Investment(RS) 1000
Minimum Withdrawal(RS) 1000
Minimum Balance ------
Pricing Method Forward
Systematic Investment Plan
SIP YES
Initial Investment -------
Additional Investment(RS) 500
Systematic Withdrawal Plan
Initial Investment(RS) ------------
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Min. SWP Withdrawal(RS) 1000
Transfer
Swap No
Switch over cut off time -------
STP YES
2. Scheme Of UTI Gilt Fund
Fund Detail
Payout
Current Scheme Growth
Other option Dividend Quarterly
Reinvestment No
Payout Direct Credit
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VR Category Debt: Gilt Medium and Long Term
Type Open Ended
Load ---------
Entry Load Nil
Exit Load Nil
Payout history --------
Investment Details
Minimum Investment (RS) 5000
Subsequent Investment(RS) 1000
Minimum Withdrawal(RS) 1000
Minimum Balance ------
Pricing Method Forward
Systematic Investment Plan
SIP YES
Initial Investment -------
Additional Investment(RS) -------
Systematic Withdrawal Plan
Initial Investment(RS) ------------
Min. SWP Withdrawal(RS) ------------
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Transfer
Swap YES
Switch over cut off time 15
STP No
Note :- Investors can switch over to other schemes of the AMC at the applicable load
3. RELIANCE Gilt Fund
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VR Category Debt: Gilt Medium and Long Term
Type Open Ended
Load ---------
Entry Load Nil
Exit Load Nil
Payout
Current Scheme Growth
Other option Dividend Monthly
Reinvestment No
Payout --------
Payout history --------
Investment Details
Minimum Investment (RS) 10000
Subsequent Investment(RS) ---------
Minimum Withdrawal(RS) ---------
Minimum Balance ----------
Pricing Method Forward
Systematic Investment Plan
SIP YES
Initial Investment -------
Additional Investment(RS) -------
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Systematic Withdrawal Plan
Initial Investment(RS) ----------
Min. SWP Withdrawal(RS) ----------
Transfer
Swap No
Switch over cut off time 15
STP YES
4. HDFC Gilt Fund
Fund Detail
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VR Category Debt: Gilt Medium and Long Term
Type Open Ended
Load ---------
Entry Load Nil
Exit Load 0.25 % for redemption within 90 days
Payout
Current Scheme Growth
Other option Dividend Quarterly
Reinvestment No
Payout Direct Credit
Payout history --------
Investment Details
Minimum Investment (RS) 5000
Subsequent Investment(RS) 1000
Minimum Withdrawal(RS) 1000
Minimum Balance ------
Pricing Method Forward
Systematic Investment Plan
SIP YES
Initial Investment -------
Additional Investment(RS) 500
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Systematic Withdrawal Plan
Initial Investment(RS) 3000
Min. SWP Withdrawal(RS) 500
Transfer
Swap YES
Switch over cut off time 15
STP No
Note :- Investors can switch over to other open-ended schemes of the AMC.
5. ICICI Gilt Treasury Fund
Fund Detail
Payout
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VR Category Debt: Gilt Short Term
Type Open Ended
Load
Entry Load Nil
Exit Load Nil
Current Scheme Growth
Other option -----------
Reinvestment No
Payout Direct Credit
Payout history --------
Investment Details
Minimum Investment (RS) 5000
Subsequent Investment(RS) 5000
Minimum Withdrawal(RS) 500
Minimum Balance ------
Pricing Method Forward
Systematic Investment Plan
SIP YES
Initial Investment -------
Additional Investment(RS) 1000
Systematic Withdrawal Plan
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Initial Investment(RS) ---------
Min. SWP Withdrawal(RS) 500
Transfer
Swap YES
Switch over cut off time 15
STP No
Note:- One can transfer investments between the various open-end schemes offered by the AMC at the applicable load.
40 | P a g e
1.
CHAPTER - II
FINDINGS
41 | P a g e
DATA ANALYSIS & I NTERPRETATION
1. (a) Age distribution of the Investors of Bangalore.
Age Group <= 30 31-35 36-40 41-45 46-50 >50
No. of
Investors
10 20 35 25 18 12
Interpretation:
According to this chart out of 120 Mutual Fund investors of Bangalore the most are in the age
group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20%
and the least investors are in the age group of below 30 yrs.
42 | P a g e
<=30 31-35 36-40 41-45 46-50 >500
5
10
15
20
25
30
35
40
10
20
35
2518
12
Age group of the Investors
Inv
es
tors
inv
es
ted
in M
utu
al F
un
d
(b). Educational Qualification of investors of Bangalore
Educational Qualification Number of Investors
Graduate/ Post Graduate 88
Under Graduate 25
Others 7
Total 120
71%
23% 6%
Graduate/Post Graduate Under Graduate Others
Interpretation:
Out of 120 Mutual Fund investors 71% of the investors in Bangalore are Graduate/Post Graduate, 23% are
Under Graduate and 6% are others (under HSC).
43 | P a g e
c). Occupation of the investors of Bangalore.
.
Govt. Service
Pvt. Service Business Agriculture Others0
10
20
30
40
50
60
25
50
30
6 8
Occupation of the customers
No
. of
Inve
sto
rs
Interpretation:
In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29%
are Govt. Employees, 3% are in Agriculture and 5% are in others.
44 | P a g e
Occupation No. of Investors
Govt. Service 25
Pvt. Service 50
Business 30
Agriculture and horticulture 6
Others 8
(d). Monthly Family Income of the Investors of Bangalore.
Income Group No. of Investors
<=15,000 5
15001-25,000 14
25,001-35,000 26
35,001-45,000 45
>50,000 30
<=15 15-25 25-35 35-45 >50
514
26
45
30
Monthly Family IncomeMonthly Family Income
Interpretation:
In the Income Group of the investors of Bangalore, out of 120 investors, 36% investors that is the
maximum investors are in the monthly income group Rs. 35,001 to Rs. 45,000, Second one i.e.
27% investors are in the monthly income group of more than Rs. 50,000 and the minimum
investors i.e. 4% are in the monthly income group of below Rs. 15,000
45 | P a g e
(2) Investors invested in different kind of investments.
Kind of Investments No. of Respondents
Fixed deposits 148
Insurance 152
Mutual Fund 120
Shares/Debentures 50
Gold/Silver 30
Real Estate 65
Fixed depositinsu
rance
Mutu
al fundsshare
s
Gold/silver
Real esta
te
0 20 40 60 80 100 120 140 160
152140
12060
4570
No.of Respondents
Kind
s of I
nves
tmen
t
46 | P a g e
Interpretation: From the above graph it can be inferred that out of 200 people, 97.5% people have
invested in Fixed Deposits, 76% in Insurance, , 60% in Mutual Fund, 25% in Shares or Debentures, 15% in
Gold/Silver and 32.5% in Real Estate.
3. Preference of factors while investing
Factors (a) Liquidity (b) Low Risk (c) High Return (d) Trust
No. of
Respondents
45 55 70 30
23%
28%35%
15%
Liquidity Low Risk High Return Trust
Interpretation:
Out of 200 People, 35% People prefer to invest where there is High Return, 28% prefer to invest where
there is Low Risk, 22% prefer easy Liquidity and 15% prefer Trust
47 | P a g e
4. Awareness about Mutual Fund and its Operations
68%
33%
Yes No
Interpretation:
From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33%
are not aware of Mutual Fund and its operations.
48 | P a g e
Response Yes No
No. of Respondents 120 80
5. Source of information for customers about Mutual Fund
Source of information No. of Respondents
Advertisement 18
Peer Group 25
Bank 30
Financial Advisors 62
Advertisement Peer Group Bank Financial Advisors0
10203040506070
18 25 30
62
Source of Information
No.
of R
espo
nden
ts
Interpretation:
From the above chart it can be inferred that the Financial Advisor is the most important source of
information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial
Advisor, 22% through Bank, 19% through Peer Group and 13% through Advertisement.
6. Investors invested in Mutual Fund49 | P a g e
Response No. of Respondents
YES 130
NO
70
Total 200
Yes65%
No35%
Interpretation:
Out of 200 People, 65% have invested in Mutual Fund and 35% do not have invested in Mutual Fund.
7. Reason for not invested in Mutual Fund
50 | P a g e
Reason No. of Respondents
Not Aware 70
Higher Risk 10
Not any Specific Reason 20
70%
10%
20%
Not Aware Higher Risk Not Any
Interpretation:
Out of 100 people, who have not invested in Mutual Fund, 70% are not aware of Mutual Fund, 20% said
there is likely to be higher risk and 10% do not have any specific reason.
8. Investors invested in different Assets Management Co. (AMC)
51 | P a g e
Name of AMC No. of Investors
EDELWEISS 25
UTI 60
HDFC 85
Reliance 75
ICICI Prudential 56
Kotak 45
Others 52
UTIRelia
nceIC
ICI
EDELWEIS
SKota
kHDFCOth
ers
0 10 20 30 40 50 60 70 80 90
60
75
56
25
45
85
52
No. of Investors
Na
me
of
AM
C
Interpretation:
In Bangalore most of the Investors preferred Hdfc and Reliance Mutual Fund. Out of 120 Investors 62.5%
have invested in hdfc, only 46% have invested in reliance, 47% in ICICI Prudential, 37.5% in others and
12.5% in Edelweiss.
9 . Reason for invested in EDEWEISS :-
52 | P a g e
Reason No. of Respondents
Associated with
EDEWEISS
25
Better Return 5
Agents Advice 15
56%
11%
33%
Associated with EDELWEISS Better Return Agents Advice
Interpretation:
Out of 45 investors of Edelweiss 56% have invested because of its association with Edelweiss , 33%
invested on Agent’s Advice, 11% invested because of better return.
10. Reason for not invested in EDELWEISS
53 | P a g e
Reason No. of Respondents
Not Aware 25
Less Return 18
Agent’s Advice 22
38%
28%
34%
Not Aware Less Return Agent's Advice
Interpretation:
Out of 65 people who have not invested in EDELWEISS, 38% were not aware with Edelweiss, 28% do not
have invested due to less return and 34% due to Agent’s Advice.
11. Preference of Investors for future investment in Mutual Fund
54 | P a g e
Name of AMC No. of Investors
EDELWEISS 30
UTI 50
HDFC 95
Reliance 74
ICICI Prudential 62
Kotak 40
Others 50
EDEWEISS
UTI
HDFC
Reliance
ICICI Prudential
Kotak
Others
0 10 20 30 40 50 60 70 80 90 100
30
50
95
74
62
40
50
No. of Investors
Nam
e of
AM
C
Interpretation:
55 | P a g e
Out of 120 investors, 68% prefer to invest in HDFC, 64% in Reliance, 62.5% in ICICI , 50% in
KOTAK and others 37.5% in UTI and 29% in Edelweiss Mutual Fund.
12. Channel Preferred by the Investors for Mutual Fund Investment
Channel Financial Advisor BANK AMC
No. of Respondents 50 40 10
50%
40%
10%
Financial Advisor Bank AMC
Interpretation:
Out of 120 Investors 50% preferred to invest through Financial Advisors, 40% through BANKS and 10%
through AMC.
13. Mode of Investment Preferred by the Investors:-
56 | P a g e
Mode of Investment One time Investment Systematic Investment Plan (SIP)
No. of Respondents 78 42
65%
35%
One time Investment SIP
Interpretation:
Out of 120 Investors 65% preferred One time Investment and 35 % Preferred through Systematic
Investment Plan.
14. Preferred Portfolios by the Investors
57 | P a g e
Portfolio No. of Investors
Equity 48
Debt 54
Balanced 18
40%
45%
15%
Equity Debt Balance
Interpretation:
From the above graph 45% preferred Debt Portfolio, 40% preferred Equity and 15% preferred Balance
portfolio
15. Preference of Investors whether to invest in Sectorial Funds
Response No. of Respondents
58 | P a g e
Yes 25
No 95
21%
79%
Yes No
Interpretation:
Out of 120 investors, 79% investors do not prefer to invest in Sectorial Fund because there is maximum risk and
21% prefer to invest in Sectorial Fund.
FUND
NAME
Laun
ch
Date
Catego
ry
Rating
s
Risk
Grad
es
Retu
rn
grad
e
1Ye
ar
retu
rn
Expen
se
Ratio
Edelwe
iss Gilt
Jul-2009
Debt: Gilt
Medium &
Long Term
Above
Avg.
Low 3.111.24
59 | P a g e
fund
HDFC
Gilt
Long
term
Jul-2001
Debt: Gilt
Medium &
Long Term
Avg. Avg. 4.87 0.50
ICICI
prudent
ial Gilt
Treasur
y PF
Jan-2004
Debt: Gilt
Short Term------
-- -- 5.77 1.25
Reliance Gilt
Securities
Retail
Aug-2008
Debt: Gilt
Medium &
Long Term
Above
Avg.
Avg. 6.35 1.47
UTI
GILT
FUNDJan-2002
Debt: Gilt
Medium &
Long Term
Below
Avg.
Above
Avg.
8.13 1.50
Interpretation
From the above table there are different-2 Gilt funds. According to their risk grade Edelweiss and Reliance Gilt
funds have more risk grade as compared to HDFC and UTI Mutual funds..The ratings are also given according to
their risk and return gradings. The UTI Gilt Advantage Long terms fund has good 1 year returns as compared to
their other peers. Because UTI Gilt fund has Below average risk grade and Above average return grade..Edelweiss
Mutual Fund has above average risk grade
According to the Performance of the Gilt Funds
60 | P a g e
Fund Name 1-
Month
Retur
n (%)
1-
Month
Rank
6-
Month
Retur
n (%)
6-
Month
Rank
1-Year
Retur
n (%)
1-
Year
Rank
3-Year
Retur
n (%)
3-
Year
Rank
5-Year
Return
(%)
5-
Year
Rank
Edelweiss Gilt
Fund
-1.54 50/54 1.45 49/51 3.11 49/50 -- -- -- --
HDFC Gilt Long-
term
-1.00 41/54 2.97 44/51 4.87 43/50 5.21 20/47 5.94 23/40
ICICI Prudential
Gilt Treasury PF
0.07 14/16 3.20 14/16 5.77 12/15 5.48 3/14 8.54 2/11
Reliance Gilt
Securities Retail
-0.46 12/54 4.36 23/51 6.35 22/50 4.85 23/47 -- --
UTI Gilt
Advantage Long-
term
-0.72 26/54 4.09 26/51 8.13 12/50 5.87 14/47 7.48 20/40
Interpretation
According to the performance of these Gilt funds ranking and returns has been given . The rankings and Returns
are given on the basis of monthly and yearly. In this 1month ranking ICICI Prudential Gilt fund is giving Positive
returns and EDELWEISS Gilt fund is giving negative returns in terms of percentage. From the Ranking view out
of 54 ranks of 1 month EDELWEISS Rank is 50th and reliance rank is 12th .
According to the Portfolio of the Gilt Funds
61 | P a g e
Fund Name Turnover(%)Average Maturity
(Yrs)
Edelweiss Gilt
Fund
-- 8.30
HDFC Gilt Long-
term
-- 10.76
ICICI Prudential
Gilt Treasury PF
-- 3.03
Reliance Gilt
Securities Retail
-- 13.01
UTI Gilt
Advantage Long-
term
956.48 9.59
Interpretation
From this portfolio only UTI gilt fund has highest turnover % . Others gilts funds has no turnover values. Related
to the average maturity of these gilt funds, RELIANCE and HDFC has good maturity . then after EDELWEISS
has 8.30 yrs average maturity. Becose Gilt funds are for long terms. These funds Gives high Return in long term
maturity.
According to the Risk and Volatility of the Gilt Funds
62 | P a g e
Fund Name
Fund
Risk
Grade
Standard
Deviation
Sharpe
RatioBeta Alpha
R-
Squared
Edelweiss Gilt Fund Above
Avg.
3.27 -0.10 0.20 -0.15 0.15
HDFC Gilt Long-term Avg. 2.94 0.26 0.21 0.97 0.21
ICICI Prudential Gilt
Treasury PF
-- 0.83 0.45 0.26 0.04 0.07
Reliance Gilt Securities
Retail
Above
Avg.
3.91 0.23 0.24 1.12 0.15
UTI Gilt Advantage Long-
term
Below
Avg.
2.81 0.93 0.19 2.81 0.19
Interpretation
In the Risk and Volatility of these Gilt funds there are certain things that helps the investors to choose a right
funds. These are standard deviation, sharpe ratio, beta, alpha and r-squared. Standard deviation and Beta of funds
should not be more. Becose higher the standard deviation and beta expose to higher risk. Icici prudential Gilt fund
has lower standard deviation 0.83 as compared to their peers.R-squared should be lies between 0.8-1.0.
According to the NAV Detail of the Gilt Funds
63 | P a g e
Interpretation
From the NAV values HDFC gilt fund and UTI gilt fund has highest NAV as compared to other gilt funds. This
means that HDFC and UTI Gilt Mutual Funds have highest NAV Values. EDELWEISS NAV is the 11.03 .The
highest NAV of 52 weeks of EDELWEISS is 11.21 .
64 | P a g e
Fund
NameNAV As on
Chg.
from
previous
52 Weeks
HighAs on
52 Weeks
LowAs On
Edelweiss
Gilt-G
11.03 Mar 30,
2012
0.03 11.21 Feb 29,
2012
10.58 May 5,
2011
HDFC Gilt
Long-term-
G
20.86 Mar 30,
2012
0.02 21.09 Mar 7,
2012
19.76 May 5,
2011
ICICI Pru
Gilt Tre PF
17.21 Mar 29,
2012
0.00 17.24 Mar 22,
2012
16.25 May 11,
2011
Reliance
Gilt
Securities
Retail-G
13.02 Mar 29,
2012
-0.01 13.11 Mar 14,
2012
12.19 Nov 11,
2011
UTI Gilt
Advantage
Long-term-
G
21.88 Mar 29,
2012
0.01 22.05 Mar 7,
2012
20.23 Mar 31,
2011
CHAPTER – III
65 | P a g e
SUMMARY OF FINDINGS
FINDINGS
In Bangalore in the Age Group of 36-40 years were more in numbers. The second most Investors
were in the age group of 41-45 years and the least were in the age group of below 30 years.
In Bangalore most of the Investors were Graduate or Post Graduate and below HSC there were very
few in numbers.
In Occupation group most of the Investors were Private employees, the second most Investors were
Businessman and the least were associated with Agriculture.
66 | P a g e
In family Income group, between Rs. 35,001- 45,000 were more in numbers, the second most were
in the Income group of more than Rs.50,000 and the least were in the group of below Rs. 15,000.
About all the Respondents had Fixed Deposits, 76% Invested in Fixed Deposits, Only 60%
Respondents invested in Mutual fund.
Mostly Respondents preferred High Return while investment, the second most preferred Low Risk
then liquidity and the least preferred Trust.
Only 67% Respondents were aware about Mutual fund and its operations and 33% were not.
Among 200 Respondents only 60% had invested in Mutual Fund and 40% did not have invested in
Mutual fund.
Out of 80 Respondents 81% were not aware of Mutual Fund, 13% told there is not any specific
reason for not invested in Mutual Fund and 6% told there is likely to be higher risk in Mutual Fund.
Most of the Investors had invested in Reliance or HDFC Fund, ICICI Prudential has also good
Brand Position among investors, EDELWEISS places after UTI according to the Respondents.
Out of 55 investors of EDELWEISS 64% have invested due to its association with the Brand
EDELWEISS, 27% Invested because of Advisor’s Advice and 9% due to better return.
Most of the investors who did not invested in EDELWEISS due to not Aware of EDELWEISS, the
second most due to Agent’s advice and rest due to Less Return.
For Future investment the maximum Respondents preferred Reliance Mutual Fund, the second most
preferred ICICI Prudential, SBIMF has been preferred after them.
60% Investors preferred to Invest through Financial Advisors, 25% through AMC (means Direct
Investment) and 15% through Bank.
67 | P a g e
65% preferred One Time Investment and 35% preferred SIP out of both type of Mode of
Investment.
The most preferred Portfolio was Debt, the second most was Equity and the least preferred Portfolio
was Balanced (mixture of both equity and debt) portfolio.
Most of the Investors did not want to invest in Sectorial Fund, only 21% wanted to invest in
Sectorial Fund.
Scope of the study
A big boom has been witnessed in Mutual Fund Industry in recent times. A large number of new players
have entered the market and trying to gain market share in this rapidly improving market.
68 | P a g e
The research was carried on in Bangalore had been sent at one of the branch of Edelweiss at Bangalore
where I completed my Project work. I surveyed on my Project Topic “Comparison of Edelweiss Mutual
Funds with Its Peers.”
The study will help to know the preferences of the customers, which company, portfolio, mode of
investment, option for getting return and so on they prefer. This project report may help the company to
make further planning and strategy.
This study will also help to know me that which gilt mutual fund is good for long term or which is for short
term. , which mutual fund gives the highest NAV and Dividends.
69 | P a g e
CHAPTER – IV
CONCLUSION AND
SUGGESTION
CONCLUSION
Running a successful Mutual Fund requires complete understanding of the peculiarities of the Indian Stock
Market and also the psyche of the small investors. This study has made an attempt to understand the financial
70 | P a g e
behavior of Mutual Fund investors in connection with the preferences of Brand (AMC), Products, Channels etc. I
observed that many of people have fear of Mutual Fund. They think their money will not be secure in Mutual
Fund. They need the knowledge of Mutual Fund and its related terms. Many of people do not have invested in
mutual fund due to lack of awareness although they have money to invest. As the awareness and income is
growing the number of mutual fund investors are also growing
In the End I would like to conclude that in gilt funds there are many schemes and many funds. Some funds are
giving good returns. From my observation I have seen that people want good returns where they are investing
their money. In gilt funds , these funds gives higher returns and these funds are low risky , because these are debt
funds. In my comparison the UTI AND HDFC are giving good returns for long term. But EDELWEISS Gilt fund
is for short term.
Suggestions
71 | P a g e
The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody
will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no
longer bliss and what they are losing by not investing.
Mutual funds offer a lot of benefit which no other single option could offer. But most of the people are
not even aware of what actually a mutual fund is? They only see it as just another investment option. So
the advisors should try to change their mindsets. The advisors should target for more and more young
investors. Young investors as well as persons at the height of their career would like to go for advisors
due to lack of expertise and time.
Mutual Fund Company needs to give the training of the Individual Financial Advisors about the
Fund/Scheme and its objective, because they are the main source to influence the investors.
Before making any investment Financial Advisors should first enquire about the risk tolerance of the
investors/customers, their need and time (how long they want to invest). By considering these three
things they can take the customers into consideration.
Younger people aged under 35 will be a key new customer group into the future, so making greater
efforts with younger customers who show some interest in investing should pay off.
Customers with graduate level education are easier to sell to and there is a large untapped market there.
To succeed however, advisors must provide sound advice and high quality.
72 | P a g e
Systematic Investment Plan (SIP) is one the innovative products launched by Assets Management
companies very recently in the industry. SIP is easy for monthly salaried person as it provides the facility
of do the investment in EMI. Though most of the prospects and potential investors are not aware about
the SIP. There is a large scope for the companies to tap the salaried persons.
73 | P a g e
BIBLIOGRAPHY
74 | P a g e
NEWS PAPERS
OUTLOOK MONEY
MUTUAL FUND HAND BOOK
WWW.EDELWEISS.COM
WWW.MONEYCONTROL.COM
WWW.AMFIINDIA.COM
WWW.VALUERESEARCHONLINE.COM
WWW. MUTUALFUNDSINDIA.COM
75 | P a g e
APPENDIX
Annexure76 | P a g e
1. (a) Age distribution of the Investors of Bangalore.
(a)<=30
(b)31-35
(c)36-40
(d)41-45
(e)46-50
(f)>50
(b). Educational Qualification of investors of Bangalore.
(a) Graduate/Post graduate
(b) Under Graduate
(c) Others
77 | P a g e
c) Occupation of the investors of Bangalore.
(a) Govt. Service
(b) Private Service
(c) Businessman
(d) Agriculture and Horticultute
(e) Others
(d). Monthly Family Income of the Investors of Bangalore.
(a)<=15000
(b) 15001-25000
(c) 25001-35000
(d) 35001-45000
(e) >50000
78 | P a g e
2 . Investors invested in the different kinds of the investments.
(a) Fixed Deposits
(b) Insurance
(c) Mutual Funds
(d) Shares/Debentures
(e) Gold/Silver
(f) Real estate
3. Preference of factors while investing.
(a) Liquidity
(b) Low Risk
(c) High Return
(d) Trust
79 | P a g e
4. Awareness about Mutual Fund and its Operations.
(a) Yes
(b) No
5. Source of information for customers about Mutual Fund.
(a)Advertisement
(b)Peer Groups
(c) Banks
(d)Financial Advisors
6 .Investors invested in Mutual Fund.
(a) Yes
(b) No
80 | P a g e
7 .Reason for not invested in Mutual Fund.
(a)Not Aware
(b)High Risk
(c) No Any Specific Reason
8 .Investors invested in different Assets Management Co. (AMC)
(a)EDELWEISS
(b)UTI
(c) HDFC
(d)RELIANCE
(e) ICICI PRUDENTIAL
(f) KOTAK
(g)OTHERS
9 . Reason for invested in EDEWEISS
(a)Associate with Edelweiss
(b)Better return
(c) Agent Advice
81 | P a g e
10. Reason for not invested in EDELWEISS.
(a)Not Aware
(b)Less Return
(c) Agent Advise
11 . Preference of Investors for future investment in Mutual Fund.
(a)EDELWEISS
(b)UTI
(c) HDFC
(d)RELIANCE
(e) ICICI PRUDENTIAL
(f) KOTAK
(g)OTHERS
12 . Channel Preferred by the Investors for Mutual Fund Investments.
(a)Financial Advisors
(b)Banks
(c) AMC
82 | P a g e
13 . Mode of Investment Preferred by the Investors.
(a)One time investment
(b) Systematic Investment Plan (SIP)
14 . Preferred Portfolios by the Investors.
(a)Equity
(b)Debt
(c) Balanced
15 . Preference of Investors whether to invest in Sectorial Funds.
(a)Yes
(b) No
83 | P a g e