Pankaj SabnaniMBA JuniorMC1-0055

Gandhigiri

• A term that was popularised in the 2006 Rajkumar Hirani film, ‘Lage Raho Munnabhai’

• It refers to the ideas (like truth, non-violence etc ) of Mahatma Gandhi in modern times

• There is no end to this meme as Mahatma Gandhi and his ideas are known worldwide

How has Gandhigiri progressed and Co-opted?

• In the United States during July 2007, piles of flowers were sent to the United States Citizenship and Immigration Services office by individuals who were legally in the U.S. but caught in a green card backlog

• In Lucknow in 2012, traffic policemen were seen using Gandhigiri by extending roses and chocolates to motorists jumping the red light or breaching other rules

THANK YOU