Post on 15-Jan-2015
description
gamification workshop
gabe zichermann@gzicherm
Gamification.Co
Gamification is: the process of using game thinking and game mechanics to solve
problems and engage users
GAMIFIED EXAMPLES
NISSAN LEAF
FORD FOCUSTOYOTA PRIUS
AUTOMOTIVE GAMIFICATION
HONDA INSIGHT
NEXTJUMP
RYPPLE FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENT
50% OF ALL INNOVATION PROCESSES WILL BE GAMIFIED BY 2015-GARTNER
Recency
Frequency
Duration
Virality
Ratings
ENGAGEMENT
ESCORE
MOTIVATION
"OUR LARGEST COMPETITOR IS ZYNGA"-PREMAL SHAH, KIVA
gamification is not just
GABE ZICHERMANN
TEXT
CHAIR, GAMIFICATION SUMMIT:GSUMMIT.COM
AUTHOR “GAME BASED MARKETING”“GAMIFICATION BY DESIGN”EDITOR GAMIFICATION.CO
ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
http://gsummit.com
GAMIFYING ON THE LEADING EDGE
THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS ARE HARNESSING THE POWER OF GAMIFICATION ACROSS A WIDE
RANGE OF INDUSTRIES
MY COMPANY...IS DEVELOPING...TO SOLVE PROBLEM...FOR USER...WITH SECRET SAUCE...
MAD LIBS
WRITE THE PLAYER STORY
WRITE THE STORY OF ONE PLAYER IN ONE PARAGRAPH, e.g. “SUSAN IS A 30 YEAR OLD WORKING MOTHER WHO LIKES THEATRE AND THE NEW YORK TIMES ON SUNDAY...”
WHY PEOPLE PLAY
MASTERYDE-STRESSFUNSOCIALIZING
FOUR TYPES OF FUN
HARD FUN
EASY FUN
ALTERED STATES
SOCIAL FUN
LAZZARO “WHY WE PLAY GAMES”, 2004
WHAT'S FUN TO YOU?
BARTLE’S PLAYER TYPES
ACTING
INTERACTING
PEOPLE ENVIRONMENT
KILLER
SOCIALIZER
ACHIEVERS
EXPLORERS
design or serendipity?
SOCIAL: 80
EXPLORE: 50
ACHIEVE: 40
KILL: 20
AVERAGE: MUTUALLY INCLUSIVE
MY SCORE: WHAT’S THEIRS?
FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
REINFORCEMENT SCHEDULES
THE TYRANNY OF CHOICE (SCHWARTZ, 2004)
INTRINSIC VS EXTRINSIC MOTIVATION
DAN PINK- CASH IS A WEAK MOTIVATOR FOR COMPLEX TASKS
DR JOHN HOUSTON - COMPETITIVE PEOPLE ARE SELF-DESTRUCTIVELY COMPETITIVE
OVERJUSTIFICATION, REPLACEMENT - REPLACING INTRINSIC WITH EXTRINSIC REWARDS IS EASY
OLD BELIEFS:INTRINSIC IS BETTER THAN EXTRINSIC
WE DON’T KNOW WHERE INTRINSIC COMES FROM
INTRINSIC CREATES GREATNESS, EXTRINSIC IS A SKINNER BOX
GOOD DESIGN FEELS INTRINSIC
PROGRESSION TO MASTERY: A THEORY
NOVICE
PROBLEMSOLVER
EXPERT
MASTERVISIONARY
STAGES OF MASTERY
RANK TOP 5 USER ACTIONSADVOCATE
ARGUE
COMMENT
COMPARE
COMPETE
CURATE
EXPLORE
EXPRESS
FLIRT
GIVE
GREET
HARASS
HELP
JOIN
LIKE
POKE
RATE
READ
RECOMMEND
SHARE
SHOW OFF
TAUNT
VIEW
VOTE
RANK THE 5 USER
ACTIONS YOU MOST WANT YOUR USERS TO TAKE
NOVICE
PROBLEMSOLVER
EXPERT
MASTERVISIONARY
PLACE TOP 5 SOCIAL ACTIONS
gamification and the enterprise
gabe zichermann@gzicherm
Gamification.Co
http://gsummit.com