Post on 21-Sep-2018
Gamification & Engagement
Csar Prez Aznar Business Intelligence Manager ISDIN Laboratories
Barcelona 18 de Abril de 2013
@cesarperezaznar
Is Gamification something brand new?
Life is a game, play it!
../../../../Cesar/My education/Coursera Gamification Course/Gamification Videos/GAMIFICATION - Mary Poppins.mpg
http://www.youtube.com/watch?v=zSiHjMU-MUo
Lets start with a good example
http://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUo
The use of game elements
and game design techniques
in non-game contexts
What is gamification? (Official version)
Its an organization model that encourages citizens,
brands and governments to play with the existing
context and shape it in new ways.
Fill it with feedback, games and fun, and giving
everyone chances for self-expression, participation and
epic achievements
What is gamification? (My own version)
What is NOT gamification?
Business
Governments
Citizens
Gamification vision
Engagement
Current engagement landscape
Business Gov
Consumer
Direct Channels
Indirect Channels
New Channels
CRM Loyalty programs
Direct Channels
Engagement examples in Direct Channels:
Banking
Call Centers
Indirect Channels
Engagement example in Indirect Channels:
Intermediarios
Brand promoters
New Direct Channels
New Direct Channels: Inbound Marketing
Inbound Marketing
New Indirect Channels: YouTube
New Indirect Channels: Deals-of-the-day platforms
New Indirect Channels: Social Networks
New Indirect Channels: Specialized Platforms
New Indirect Channels: AdverGaming
New Indirect Channels: GeoMarketing
Digital Gamification
Genesis
.... and now lets see how it looks the
gamification & engagement mix finally
The consumer paradigm
Payslip
Shopping
Taxes
Savings
Marketing
A new citizen paradigm is born: People centric UX
A new citizen paradigm is born: Services are networked (M2M)
A new citizen paradigm is born: Gamified Living
New engagement paradigm: Gamified Living Characteristics
Voluntariness
Persistence
Balance of structure and exploration
Crowd/Social /Teamwork FUN
Feedback
Progress
Smart
Financials gamification examples: Payoff.com
Financials gamification examples: BBVA
http://www.youtube.com/watch?v=P8l-cgQndi4&feature=youtu.be
http://www.youtube.com/watch?v=P8l-cgQndi4&feature=youtu.be
Environmental gamification examples: Practically green
Environmental gamification examples: Terra Cycle
Government gamification: USA Gov
Mobility gamification examples: Speed Cam Lottery
Mobility gamification examples: Man-eater
Guerrilla-gamification
Social gamification examples: Free Rice
Social gamification examples: Chore Wars
Social gamification examples: Nike+
Social gamification examples: 2 Cruel 2 be Kind
Social gamification examples: 007 SkyFall
http://www.youtube.com/watch?feature=player_embedded&v=RDiZOnzajNU
http://www.youtube.com/watch?feature=player_embedded&v=RDiZOnzajNU
Social gamification examples: reCaptcha
Social gamification examples: Piano Stairs
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=2lXh2n0aPyw
Social gamification examples: Timesheets
http://www.youtube.com/watch?v=WDbiyWlKhlM
http://www.youtube.com/watch?v=WDbiyWlKhlMhttp://www.youtube.com/watch?v=WDbiyWlKhlM
Healthcare gamification examples: Super Better
Healthcare gamification examples: MalariaSpot.org
Healthcare gamification examples: FoldIt
Consumer Engagement?
Citizen Engagement
Gamification is cheap, lets go for it !!!
Gamification is not magic, is not
easy and is not neccesarily cheap
Gracias !!!
cesar.perez@isdin.com cesar.perez.aznar@gmail.com
@cesarperezaznar
http://es.linkedin.com/in/cesarperezaznar