How to boost the success of your next

game or app?

Your app

Your appGreat app, made with user feedback

1zondag 23 mei 2010 (w:)

Ellen de Lange-RosFaxion

★Research & practice★Think & do★User of IT

Have fun!

2zondag 23 mei 2010 (w:)

As a developer, you know everything about building a game or an app

As being a developer, you know everything about games and apps. You know exactly how to design and build them.

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Will users be as enthousiastic as you are?

But will gamers be as enthousiastic about your game as you are? Is your game addicting, too complicated or way too easy?

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Apps do not sell because of minor issues. There is no second chance!

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Apps that users like will have a boost in sales. Users spread the word

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To build a great game, user-feedback is essential!

With my company Faxion, I offer a fast and simple solution for testing games: Faxion\gametester. I will tell some of my own experiences about testing games. How can you organise this yourself, why ask others for help, and what are mistakes that are often made?

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How to organize proper feedback of users?

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How can you listen to your

users?

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“We make the games we like ourself”

IS IT UNIQUE?WILL OTHERS LIKE IT?

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“We ask some students from our university for tests”

DIVERSITY IN THE SAMPLE

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Who is your tester?

COLLECT PROFILE DETAILS

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“My big brother thinks that... My ex-collegae say that...”

ANONYMOUS FEEDBACK

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“Research shows... there is no consumer market for mobile phones”

MAKE IT CONCRETE

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“We love our baby”

Paladin Studios: “Like always, there were both positive and negative comments.

One biggy was that the main gameplay, the color picking and dodging objects, was too difficult and hard to explain correctly.

We had four options at this point:

1. Do nothing and continue the game plan

2. Remove the color picking 3. Remove the dodging 4. Cry like a little girl, wèèh, and give up

We chose option 2.”

LISTEN TO FEEDBACK

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Implement changes, based on feedback

PLAN TIME TO ADAPT

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Big research = big money, small is beautiful!

NO BIG BUDGET NEEDED

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Where to start?

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GameTester

‘Indie’ researcherPanel with iPhone/iPod/iPadAnonymous if you wantProfile (gender, age,

experience, income, etc)Fast (weekend)Report: focus on what to

improve

More time to built another great level!

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Will your next game or app be a breakthrough success?

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To build a great game, user-feedback is essential!

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User feedback will help you to find the way to success

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Find your way to the top of the charts!

Your app

Your appGreat app, made with user feedback

24zondag 23 mei 2010 (w:)

Ellen de Lange-RosTwitter: EllenGames Twitter: EllenFaxion

www.Faxion.nlDeGlazenwasser.blogspot.comEllen@Faxion.nl Tel: +31 6 33 923 776

25zondag 23 mei 2010 (w:)