GAME INTELLIGENCEAlexandre Tolstenko

About Me!

Unicamp - Computer Engineer (Gamux, Microsoft);Mobjoy - Road Warrior;SENAC - Game Specialist;UFPI - MSc in Games Statistics;LABIRAS - Game Researcher;Next??

Why?

Art + Science, not Art vs. Science;

Art: Generate the idea and implement;Science: Find out it’s good/fun. Listen to players;

Schedule

Telemetry;Events;Metrics;Play-Personas;A/B Testing;

Case Study: Dota 2ESOM

READY!?

Telemetry

Collection of data over a distance;The collection, analysis and reporting of user-behavior telemetry is the foundation for current analytics in game development;There is some confusion about the term, however, so we wanted to provide a bit of information about what telemetry is and its properties;

Why telemetry?

So… We need record and watch gamers playing? Intrusive vs Transparent

Why telemetry?

What data should we collect?Where and when?Testing!!

User Initiated Events

Shoot and forget events;Reliables events;Stored locally events;

Metrics

Raw data somehow organized;Statistics: average, median etc;

Play-Personas

Forza’s Drivatar! http://research.microsoft.com/en-us/projects/drivatar/

Play-Personas

WoW’s Gear Score

Split Test

All Together

Data capture and storage (raw data)Data organizing (clustering and metrics); Knowloge emergence(metrics analysis);Competence (provoke changes in game data and whatch what changes);

Architecture

Dota 2

Why?

2014: U$10M

ESOM

killsDeathassistsDeathsdeathsPercentdeniesgold_per_minheroDamagehero_healingtower_damageleaver

ESOM

Map Evolution

References

http://blog.gameanalytics.com/http://zynga.com/

Thanks!

Alexandre Tolstenkoalexandre@tolstenko.net