Post on 14-Jun-2015
description
Start Change by Playing Games !
@BartHufen #Gamification
Content
1. Who am I?
2. Game Inspired - Agile - Business Models
3. Find your progress loop!
4. Start with a GameStorm
@BartHufen #gamification
Who am I?
BrandNewGame Advertising Diesel Atari
!
ABN Amro Bank
ACN / Schiphol Airport
BelCompany
Fontys Hogescholen
Haven Amsterdam
Holland Casino
Novamedia
Red Bull
Robeco
TomTom
Unilever
Ziggo
Player 1 Player 2
Download at www.brandnewplayground.com
@BartHufen #gamification
200 pages of inspiration!
Free e-book
The Story of… FarmVille
The Story of… FarmVille
Do the same But better Over and
over
Buy Seeds
Plant Seeds
Wait
Harvest for
Money
The Story of… FarmVille
Game Loop
Buy Seeds
Plant Seeds
Wait
Harvest for
Money
Buy ...
Buy Land
Buy Tools
Buy Animals
Etc.
Deploy...
Use...
Employ...Furtilize
Protect
Mois-turise
Etc.
Bonus
Unlock
Gain
Etc.
The Story of… FarmVille
Level Up!
Level Up!
Level Up!
Level Up!
Game Loop
The Story of… FarmVille
The Story of… FarmVille
Progress!
Loop of Progress = Prosper!
The Progress LoopINVENT
DO / MAKE
TELL SELL
TEST & IMPROVE
Progress Loop
Dare to Explore and Experiment
RE-INVENT
RE-DO
RE-SELL
IMPROVE Progress Loop
The Progress LoopLEVEL UP!
Start synergie in your processes
and level up
Stop thinking in
Departments Responsibilities
Systems
RE-INVENT
MAKE
SELL
IMPROVE Progress Loop
BEFORE AFTER
DURING
IMPROVE
BEFORE AFTER
DURING
IMPROVE
BEFORE AFTER
DURING
IMPROVE
Example Progress LoopTHINK
DO
SELL
IMPROVE
BEFORE AFTER
DURING
IMPROVE
Free book downloads
Ask Questions
Give a Recap
Ask Feedback
Presentations
Show relevant examples
Which assets and activities drive succes?
Which people and
problems slow down succes?
Find Your Progress LoopINVENT
DO / MAKE
TELL SELL
TEST & IMPROVE
Progress Loop
Strategic Tactical
Operational
Game elements
Game elements
Start change
!!!!!!!!!!!!!!!!!!!!
GameStorm- COSTS
+ REVENUES
BUSINESS PLAYGROUNDINTERNAL EXTERNAL
!
Define����������� ������������������ princess
Main Objective #1
!
Obstacle����������� ������������������ 1
Challenge # 1
!
Obstacle����������� ������������������ 2
Challenge # 2
Obstacle����������� ������������������ 3
Challenge # 3
!
Constructive����������� ������������������ actions����������� ������������������
Actions + # 1
!
Constructive����������� ������������������ actions����������� ������������������
Actions + # 1
!
Constructive����������� ������������������ actions����������� ������������������
Actions + # 3
!
Destructive����������� ������������������ actions����������� ������������������
Actions - # 1
!
Destructive����������� ������������������ actions����������� ������������������
Actions - # 1
!
Destructive����������� ������������������ actions����������� ������������������
Actions - # 3
!
Potential����������� ������������������ Progress����������� ������������������ in����������� ������������������ €
Actions - # 3
Recap!
1. Find your Progress Loop (On Managerial-, Middle Management and Operational level)
1. Stop thinking in structures (department) and systems (software)
2. Start supporting synergy in your processes and iterate
2. If you are a GameChanger - Start with a GameStorm
Start being a Game Changer! !
bart@brandnewgame.nl !
Tweet us @BartHufen !
www.brandnewgame.nl
Start Agile Change