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“It’s not business, it’s personal”

Hans-Petter Nygård-Hansen

North Geo-Manager Cisco Twitter.com/hpnhansen Facebook.com/HansPetter.info

http://HansPetter.info http://www.cisco.no

+47 911 95 704 hhansen@cisco.com

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Media-kommunikasjon

Vare- & Kompetanseflyt

Dialog

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•  50% av journalister henter nyheter via Twitter

•  “Content is king, president & pope” •  Sosiale medier tilbyr en personlig og to-veis kommunikasjon. •  Digitale medier påvirker (og hjelper med) hele kjøpsprosessen.

•  Personlige representanter

•  “People talk, brands don’t” •  Kunden har kontrol

•  Er du ikke tilstede på sosiale medier vil de fortsatt snakke om deg…

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Innholdet er konge, markedsføring er dronning,

og hjemmesiden er din trone. Kundene er (muligens) ikke intr. i produktene eller tjenestene dine.

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Online & Print annonsering …eller salg

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Fysisk handel

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Preferansebasert innhold

Reklame og tilbud basert på hvor du er og hva dine interesser er…

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Thank you.