Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Gaining Visibility with Facebook & Linkedin

Nhat PhamSUCCESSWERKS, LLCIABC/Richmond ~ September 11, 2008

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Why Linkedin & Facebook?• # 2 & # 3 Social Networking Sites

• Network

• Get Feedback

• Enhance your search engine results

• Gain Visibility

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Top 3 Traffic

MySpace: 60.3M, up from 55.4MFacebook: 24.9M, up from 20.0MLinkedIn: 7.8M, up from 7.4M

• Year-over-year, traffic at the big three were up as follows:

MySpace: 8%Facebook: 98%LinkedIn: 319% * From Nielson Online June 2008

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Crossover Traffic• LinkedIn shares 42% of its members with Facebook

and 32% with MySpace

• Facebook visitors are “maturing”:

In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. With the bulk of this traffic shifting towards the 25-35 year old group

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

• Personal

• Social Oriented

• Less Selective

• Optional Free Services

• Privacy

• Professional

• Business Oriented

• More Selective

• Optional Paid Services

• Privacy

Facebook vs. Linkedin

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Build your Network faster

• Find influencers

• Join Groups

• Use import & plug-in tools

• Update often - Newsfeeds

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Becoming the influencer

• Add value• Introduce, suggest & recommend• Become your Group Administrator

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Getting Feedback

• Start a Group

• Contribute to Groups

• Ask your Network

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Strategies

• Develop a purpose & strategy

• Allot time (daily, weekly)

• Update, Update, Update

• Use other web tools

• Get help

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Social Mobile

• Anytime Anywhere

• Update more often

• Any device

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Social Mobile

• Blackberry, Windows Mobile, iPhones

• Update anytime anywhere

• Upload pictures & video

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Advanced Strategies

• “Pimp” your page

• Use plug-ins

• Tool bars

• Ad Sense

• Target market

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Facebook

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Linkedin

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Cautions

• Blasts or Spam

• Ranting

• Over Accepting

• Privacy & Filtering

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

Facebook or Linkedin?

• What is your goal?

• Who are you trying to influence?

• Where is your sphere of influence?

Can you do both? ...

Gaining Visibility with Facebook & Linkedin

© 2008 SUCCESSWERKS

SUCCESSWERKS Additional coaching & training contact @

npham@SUCCESSWERKS.com(804) 708-7637

www.linkedin.com/in/nhatpham