#LondonIsOpenLondon Convention Bureau

24TH JUNEBREXIT SHOCK

LONDON & PARTNERS TAKES ACTION

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Reach of #LondonIsOpen for the first 4 months – 326 million 17,813 tweets after 1 dayBy the end of the first week: 87 million reach, with 35,685 tweets.

24th June – 24th October 2016

IMPACT

Our tourism partners haven’t lost anything due to BREXIT Occupancy rates were higher over summer 2016

41%

EMEA

23%increase

(June to Sep)

US

66%increase

(June to Sep)

jump in enquiries

UK

83%increase

(June to Sep)

(24th June – 24th September)

4,530 online mentions/pieces of coverage

#LondonIsOpen

#LondonIsOpen#ICCAWorld

@London_CVB

GET INVOLVED

55th ICCA Congress

International Congress and Convention Association #ICCAWorld iccaworld.org