Post on 06-Aug-2015
AN INTRODUCTION TO THE BAND:
Sic Transit Gloria ... Glory Fades Official Video
ASSUMPTIONS ABOUT AUDIENCE:
• Play an instrument• Mostly young adult audience• Attend festivals and gigs regularly• Creative and arty• Have tattoos• Use social media• Mostly introverted• Wear black skinny jeans, band tops
and hoodies• Collect vinyl
EVIDENCE USING THE BAND’S IMAGE:References to The Smiths
in lyrics, lead singer often has flowers with him on stage and taped to microphone similar to Morrissey’s stage presence
They attract quite a cult audience as the band is quite mysterious. They only have 3 music videos, there are minimal group photo shoots, very secretive. Lots of rare and limited edition
We created a survey on Survey Monkey and emailed it around the
school and uploaded it to Reddit and a Brand New forum. This helped us gain a huge 146 responses (and counting).
HOW TRUE WERE OUR ASSUMPTIONS?
• Play an instrument TRUE• Mostly young adult audience TRUE• Attend festivals and gigs regularly TRUE• Creative and arty TRUE• Have tattoos UNASKED • Use social media TRUE• Mostly introverted TRUE• Wear black skinny jeans, band tops and
hoodies FALSE
APPLYING TO THE 4C’SDESCRIBE WHAT YOU LIKE ABOUT BRAND NEW?
SUMMARY:• Emotion• Lyrics – themes/imagery• Community / fan base• Unique sound – from other artists and the variety
of their own style • Support – stay with you• Sheer talent
APPLYING TO THE 4C’SDESCRIBE HOW YOU FEEL WHEN YOU LISTEN TO
MUSIC
SUMMARY:• Emotional• Connected• Inspired• Sad• Comfortable• Nostalgic
APPLYING TO THE 4C’SWHAT IS YOUR FAVOURITE BRAND NEW SONG AND WHY?
SUMMARY:Most popular songs:• Limousine• Degausser • Play Crack the Sky• The Quiet Things That No One Ever KnowsWhy were they the most popular?• Good story behind it• Emotional • Support through tough times• Unique• Energy