© 2010 Fresh Bridge

Fresh Bridge A new marketing agency

roderick@freshbridge.nl @cremers +31 6 51 821 045

www.FreshBridge.nl © 2010

Future Vision

mobile & Internet

© 2010 Fresh Bridge

Roderick Cremers

•  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN

•  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel

•  Passion for •  Change •  Improvements •  People

•  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden)

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© 2010 Fresh Bridge

10 years ago we had 2 things in our pockets…

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now it’s 3 things

(and it’s the most important)

© 2010 Fresh Bridge

Information Entertainment

Shopping

ID / Ticketing

Connecting

Devices

Connected

GPS

Payments & banking

Health

Products

Everyting is connected offering new possibilities

© 2010 Fresh Bridge

And everyting will be connected via mobile, wireless

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Offering diverse services at a distance

© 2010 Fresh Bridge 5 http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/

Sensors will be everywhere

© 2010 Fresh Bridge 6 http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/

On or even in people

© 2010 Fresh Bridge 7

Sensors in contact lenses

Visual and medical

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Nothing is lost

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And moving into the cloud

© 2010 Fresh Bridge 10

What happens in Vegas…

Stays on Youtube, Facebook, Twitter, Flickr, etc

http://www.flickr.com/photos/pbo31/2191506873/

© 2010 Fresh Bridge

New profiles will emerge due to new data

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Customer Data

Social Data

Sensor Data +

New Profiles

New Marketing Intelligence

© 2010 Fresh Bridge

It’s about all about people (They are ‘Social Media’…)

•  Fans

•  Interested people

•  ‘Haters’

•  People in general

© 2010 Fresh Bridge

People trust each other – The power of word of mouth

Trust in companies is low ( 14 % )1

Trust in friends and peers is high ( 90 % )2

Bron: 1 - Marketing to the Social Web, Larry Weber, Wiley Publishing 2007 2 - July 2009 Nielsen Global Online Consumer Survey

© 2010 Fresh Bridge

Consumers will want control of their privacy and security

14 http://www.flickr.com/photos/lizjones/369137389/

© 2010 Fresh Bridge

But will also sacrifice (parts of it) to companies

15 http://www.flickr.com/photos/subcircle/500995147/sizes/o/in/photostream/

© 2010 Fresh Bridge 16

Digital Terror ?

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But scary & uncertain for some http://www.flickr.com/photos/axelhartmann/664156142/sizes/l/in/photostream/

opportunity

© 2010 Fresh Bridge 18

Some might even close up of or backlash http://www.flickr.com/photos/pinksherbet/3984189865/sizes/l/in/photostream/

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is key

in this increasingly complex world

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But the future will come

and there will be lots of

second order effects

© 2010 Fresh Bridge

How can we help?

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What can we do •  Advice (strategic and tactical):

•  Marketing •  Social Media •  Customer Relationships / Interaction

•  Integration of online/social and offline initiatives •  Workshop & training

What can you expect •  Increased ROI •  Improved Customer Relationship / Interaction •  Better lead generation •  Better Retention

© 2010 Fresh Bridge

Say Hello! (or if you have questions)

Roderick Cremers Roderick@freshbridge.nl

@cremers +31 6 51 821 045

http://nl.linkedin.com/in/cremers