FUTURE-PROOF YOUR BRANDHOW TO MAXIMIZE SEO DURING (AND AFTER) COVID-19

JUNE 18, 2020#RaganDigital@imapepper

THE SOBERING STATISTICS

of global consumers say they will not return to stores for “some time”

or a “long time”

of large multinational businesses have paused their

advertising campaigns

of tradeshow/ conference organizers

report cancelled events

~50%

1. GlobalWebIndex, 2. World Federation of Advertisers, 3. Professional Convention Management Association

89% 87%

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3 REASONS TO PRIORITIZE SEO … NOW

1) The return to previous buying patterns is still far off, if it ever happens.

2) That means search patterns are changing too – and you need to get ahead of them (and your competition)

3) SEO is a long-game based on trust, expertise and authoritativeness (content and backlinks), and competition.

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Technical SEO On Page SEO Off Site SEO

A QUICK PRIMER ON SEO

FUTURE-FORWARD SEO

GOAL #1: Get ahead of searchers with content geared toward the future – not the past.

GOAL #2: Use search data to inform your marketing and sales strategy.

But how?

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3 TOOLS TO FIND OPPORTUNITY

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3 TOOLS TO FIND OPPORTUNITY

3 TOOLS TO FIND OPPORTUNITY

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X

3 TOOLS TO FIND OPPORTUNITY

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THEN WHAT?

#RaganDigital@imapepper

CONTENT TIPS• Always think SEO – messaging, Tweets, pitches, video,

etc.

• Quality over quantity – a good article doesn’t need to be 2,000 words!

• Use keywords wisely – there’s no need to stuff.Strategic use in your title, subheadline, URL, body and image descriptions will go a long way.

• Content must stay fresh – keep search engines coming back.

• Use internal and external links.

• Be sure your content is reader-friendly – use bullets, short paragraphs, subheads, bolded text, etc.

BEYOND SEO

#RaganDigital@imapepper

GOAL #2: Use search data to inform your marketing and sales strategy.

⎸renee@arpr.com