NIELSEN RATINGS SYSTEM

• Nielsen Family

• Archaic Systems

• Acquisitions

NEW METRICS

• Social Media Interaction

• Online/Mobile Viewing

• Time-Delayed Viewing

SOCIAL TELEVISION

• Watching Live Television is an interactive experience

• Social Conversations

• Monetizing Engagement

ADJUSTED RANKINGS

• Rise from 10th to 1st place

• Lost

NICHE PROGRAMMING

• The Future of programming

• Declining Ratings

• Engaged Audiences

NEW CONTENT PRODUCTION

• Independent Productions

• Not Reliant on Traditional Ratings Systems

• New Business Models

NETFLIX MODEL

• Transcending Traditional Metrics

• Subscription Model

• Original Content

ONLINE CHANNELS

• Young Audience

• Shut Up! Cartoons

• Alloy Entertainment

DECLINE OF THE NETWORK MODEL

• Primetime Scheduling

• Mass-Appeal Programming

• Advertising

• Unsustainable Model

CHANGING DEFINITION OF “TELEVISION”

• Television Content can be accessed anywhere

• Online content can be accessed on a television

• 4 screens

ADVERTISING

• The backbone of the network model

• Television is a medium for broadcasting advertisements

ONLINE MONITORING

• Search and Browsing history is recorded

• All devices connected

• Individual and Personal Experiences

TAILORED EXPERIENCES

• Rely on demographics

• More focused data and analytics

• Tailored Web Experiences

MOBILE VIEWING

• More than 10% of Americans watch video on their phone – Nielsen

• Continuing to rise

• 3rd and 4th screens

DEMOGRAPHICS

• Specificity is important

. “Males 18-34 should never be lumped together into the same group. A more

reasonable demographic would be black, gay males, 18-19 who watch science

fiction on Tuesday nights while eating pizza”

WINNERS AND LOSERS

• Winners: Sports and Social Programs

• Losers: News and Soap Operas

WHO WATCHES THE WATCHERS?

• Rising Industry

• Internet Start Ups

• Importance of Analytics

THE FUTURE - SUMMATION

• New Metrics – Social TV

• Niche Programming

• Decline of the Network Model

• Redefinition of the Medium

• Convergence of Online and Traditional Media

THANK YOU

• Happy Watching!