Post on 01-Dec-2014
description
User experience in the mobile internetmobile internet
P f D H E lProf. Dr. Hermann EulPresident Intel Mobile Communications
17-Feb-2011
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Leading-Edge Cellular Platforms from 2G to 4G
Key products and applicationsKey products and applications
Single-chip platforms Slim modems
7 ²
ULCEntry 2G
Entry HSPA
7cm²
HSPAHSPA+5 band
8cm²LTE multi bandHSPA+ 5 band
<7cm²
ULC HSPA4 band
3
Three pillars for converging markets and devices
ServicesServicesServicesServicesSoftwareSoftwarePlatformsPlatforms
SiliconSilicon
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SecuritySecurityConnectivityConnectivityEnergy Energy EfficiencyEfficiency
Unique benefits of mobileUnique benefits of mobile
Mobile is the first personal mass media
Mobile is permanently carriedMobile is permanently carried
M bil i l Mobile is always on…
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Source: Tomi Ahonen
Mobile is a personal mass media –Personal identity needs security
Memory
ApplicationProcessor
BasebandProcessor
Memory
Mobile Fixed
Memory
Mobile network
Fixedbroadband
network
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Mobile is always carried –²
Design and form factor matters1
0 c
m²
8 c
m² LTE
3G
6 c
m²
3GDigital
Multimode RF
4 c
m²
6
2G
Single Chip
2006 2007 2008 2009 2010 2011 2012 2013 2014
4
77*)40*)13*)
g pPhone
7
*) iSupply Q3/2010; 4G mobile phone shipments
Mobile is always onMobile is always on
HSPA data4 hours
UMTS call6 hours
GSM call FemtocellWiFi
Mobile FixedAvg. battery lifetime of mobile phones entering the market 2010 normalized to 1Ah
GSM call9 hours
network broadband network
entering the market 2010 normalized to 1Ah battery. Source IMC reverse engineering.
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Summary:Superior user experience includes
Security for personal devices Security for personal devices ––hardened software and crypto engineshardened software and crypto engineshardened software and crypto engineshardened software and crypto engines
Small form factors for attractive devices Small form factors for attractive devices ––Small form factors for attractive devices Small form factors for attractive devices ––integration and multiintegration and multi--mode digital RFmode digital RF
Battery lifetime for alwaysBattery lifetime for always--on devices on devices ––energy efficient BB and digital RFenergy efficient BB and digital RFenergy efficient BB and digital RFenergy efficient BB and digital RF
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