Post on 18-May-2015
description
Using the Power of Social Networks for Social Good
Presentation by Natalie Sisson
What is Social Media?Social Media is media with a social componentthat provides a two-way street for communicating.
Social media is produced through self-publishing & user-generatedcontent vs traditional media
What is Social Media?• Social Networking. (Facebook, Twitter, Last.FM)• Social Photo and Video Sharing. (YouTube, Flickr)• Wikis. (Wikipedia, Wikia)• Social Bookmarking. (Del.icio.us, Blinklist, Simpy)• Social News. (Digg, Propeller, Reddit)
Social Media Effects
How should you use it?Where do you need to be?Twitter, Facebook, LinkedIn, Blogs, Newsletterand YouTube
What do you need to do?1. Have a compelling story to tell.2. Make a specific ask or establish a specific goal to
reach.3. Make it astonishingly easy to give (via Chipin,
JustGiving, FundRazr, Causes)
Introducing FundRazr• FundRazr is a Social Commerce application that
allows you collect fees, donations and sell tickets.
• It’s a free to install Facebook application that is fully integrated with PayPal for secure payments processing.
http://fundrazr.com and info@fundrazr.com
What’s the problem?• Collecting fees using cash
& paper checks is painful• No easy way to issue tax
receipts / refunds• No automated reporting
or financial history• Lost payments
= lost revenue & deficit• Fundraising is hard work
Who has the problem?
Political candidates
Non-profits
Recreational sports teams
School groups
Social (hobby) clubs
Any member-centric organization
What’s the solution?
• No more cash, cheques, or IOUs• Fundraising brings in more money• Save time, money, and effort• Safe, secure, and minimizes risk• Everyone gets their paperwork• Volunteers get their lives back & stay engaged
The FundRazr Formula
How does FundRazr work?
Great ResourcesBeth Kanter is the author of one of the longestrunning and most popular blogs for nonprofitshttp://www.bethkanter.org
Heather Mansfield is the Nonprofit CommunityManager for Change.orghttp://nonprofits.change.org/
Allison Fine writes about Social Media & Social Changehttp://afine2.wordpress.com/
LinkedIn for Good showcases all nonprofits and groupshttp://www.linkedin.com/good
Social Media TrainingPlease contact Natalie Sisson if you’re interested inSocial Media Personal Training for your Non-Profit orattending one of our Social Media Bootcamps inAugust and September.
Full contact details are at my online business card:Nataliesisson.tel
Catch me on Twitter @nataliesisson @womanzworld