Deliver Better Customer Service Using LEAN Data

2014 Elemica Reveal

Lean Data Topics

• Technology Trends and Analytic Framework • Elemica Next Generation Platform: Available Today • Elemica Next Generation Platform: Vision • Appendix: Focus Group Results

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Technology Trends and Analytic Framework

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What does this mean for B2B?

Major Technology Trends

The Mobile Web

Semantic Technologies

The Internet of Things

*Gartner Nexus of Forces, Forrester Digital Disruption, Supply Chain Insights

Social Media

A Tailored Approach to Servicing Your Customers and Collaborating with Partners

4 Big Data

Cloud & WOA

Analytics Framework

Simulation

Forecasting

Optimization

Stochastic Optimization How can we achieve the best outcome including the effects of variability? How can we achieve the best outcome?

What will happen next if?

What if these trends continue?

What could happen….?

What actions are needed?

What exactly is the problem?

How many, how often, where?

What happened?

Degree of Complexity Based on: Competing on Analytics, Davenport and Harris

Descriptive

Predictive

Prescriptive

Com

petit

ive

Adva

ntag

e

Ad hoc reporting

Standard Reporting

Query/drill down

Alerts

Predictive modeling

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The Tailored Customer Service Experience

2014 Elemica Reveal

BE EASY TO DO BUSINESS WITH

HAVE CONTEXT AWARENESS

BE PERCEPTIVE AND INTUTIVE

PROVIDE MEANINGFUL

INSIGHT

“Have Your Business Processes To Accommodate Them”

“You Should Know Them And What They Want or Need To Buy”

“Know What Their Talking About, and Help Shape Their Thinking”

“Help Customers Understand What Might Disrupt Their Supply Chain Before It Happens”

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Elemica Next Generation Platform: Available Today

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QuickLinkTM Integration Connections Inter-Co

Master Data Elemica

Client ERP

Document Stream

Document Stream Client

Partner’s ERP

Mapping

Elemica Next Generation Supply Chain Operating Network

Discovery

3rd Party Applications SmartLinkTM Applications

On-Boarding

Collaboration

Universal Data Model

Universal Business

Documents

Control Tower

Messaging Dashboard

Unstructured Data

SmartLinkTM Analytics + = Universal Business

Concepts

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Universal Business Documents and Master Data

Connectivity and Message Transformation

SCON Integration Components

Customer Consumer My company T1 Supplier T2 Supplier …T3

Supplier

Material Flow

Data Flow

Rooms and Walls Campaigns

Partner Engagement

Discovery

Process Management

Messaging Dashboard Control Tower

Integration Accelerator

Quick Connect

Smart Mapper

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Before Control Tower

Business Dashboard

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Elemica Next Generation Control Tower

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Elemica Next Generation Platform: Vision

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Big Data = Wheat and Chaff

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IMO 9164263 stopped. Descriptive

Shipment IMO 9164263 containing material m1

will not arrive at plant p1!

Predictive

Lean Data = Just the Wheat!

2014 Elemica Reveal

SOCIAL LISTENERS OPEN DATA FEEDS

INTERNET OF THINGS

Semantic Ontology Engine

Analytics

CRITICAL SUPPLY RISK

INSIGHT!

“The Rena

struck a reef!”

Rena = IMO

9164263

BUSINESS TRANSACTIONS

Ocean Booking

& PO Reroute shipment 911 containing m1 from plant

p2 to plant p1

Prescriptive

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Building out the The Next Generation

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Athena Project (Reporting, Analytics, Visualization)

Messaging Dashboard EXISTS TODAY: Messaging and Connectivity. 1.0 is Y2K Technology Hard to search and process.

Control Tower

JULY 2014: Business Process Control

EXISTS TODAY (App Level)

FUTURE (Pervasive)

Why Upgrade to Elemica Next Generation?

• Why Automate? – Keep systems synchronized – Fewer errors and less latency – Let people to solve the hard business problems

• Why Elemica? – Cross-company – Multi-echelon – Process Industry Expertise

• Why Next Generation? – Leading edge technology – Composite applications – Ground up designed for analytics and visualization

• Control Tower is the first step

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For More Information

• Gary.Neights@elemica.com • 267-237-7294

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Appendix

• Prescriptive Alerts • Predictive Alerts • Metrics

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Decision Support From May Focus Group

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Before Product Ships

If you can’t resolve the issue before it happens, at least know about it before your customer does

Decision Support From May Focus Group

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After Product Ships

Prescriptive Alerts from March Focus Group

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Focus Group: Predictive Alerts

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Focus Group: Customer Service Metrics

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Focus Group: Supply Chain Metrics

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CCSMG Chemicals & Allied

Industries Customer Service Management Group

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