From Wellness to

Wellness-washingFuture from the past?

László Puczkó

Founder

IntelligenceDevelopment

IndustryIntelligence &

Forecasts

Analysis Synthesis

Data

Info

Experience

TOHWS

Learning & Observing

Once upon a time…

Wellbeing, lifestyle, leisure, medical & socialfunctions for inhabitants

Wellbeing, lifestyle, leisure, social functionsfor inhabitants

Made available forworkers & city users

2014.09.15.

Wellbeing, lifestyle, leisure, social functionsfor inhabitants

Made available forworkers & city users

Developed for city users& business persons

Kurpark (Bad Sachsa)

And then…

Dubai Healthcare City

2014.09.15.

Spa-scapes

Wellness-scapes

Health-scapes

0

5

10

15last week

2-4 weeks ago

2-5 months ago

6-11 months ago

a year ago

2 years ago

3-5 years ago

5-10 years ago

10+ years ago

never

Last Visit to a Budapest Bath (%)

2014.09.15.

TCM Hospital

(HKS, 2013)

He

alth

care

as

Co

mm

un

ityA

nch

or

http://www.bartholomewmaps.com/population_65.html

Therapies based on

natural resources

with proven benefits

(e.g. thermal water,

mud)

No1

Service in Wellness

and Spa Facilities

International

Wellness & Spa

Tourism

Monitor 2013

Evidence

TTTThere is so here is so here is so here is so much more much more much more much more to to to to healinghealinghealinghealing

that that that that visiting visiting visiting visiting

HosHosHosHospipipipitalstalstalstals,,,,clinicsclinicsclinicsclinics orororor

spasspasspasspas!!!!

Wh

yW

elln

ess

(of a

ny

form

)?

Decreasing

seasonality

Services

diversification

Government

policy

Competition

& fashion

Rejuventation of

heritage

Image/brand

enhancement

Building on

local assets

Nature for healing and health

Thalassotherapy is the therapeutic use of the ocean, its climate,

and marine products like algae, seaweed, and alluvial mud.

Healing

Destination

Hévíz

(Hungary)

1.1 M guestnights

1.89 multiplier

2,450 employment(destination population 4,600)

And then #2…

Wellness CompaniesApparently!

2014.09.15.

Spa-

washing

Wellness-washing

Health-washing

Satisfaction

Wellness

Quality of life

Wellbeing

&

Happiness

Comfort

Satisfaction

Comfort

Wellness

Wellbeing

&

Happiness

Quality of life

To feel happy the opportunity

to travelr e g u a r l y

Very/Important

78%

Travel 4 Contribute 2

WellWellWellWell----beingbeingbeingbeing

PurifiPurifiPurifiPurifi----cationcationcationcation

BeautyBeautyBeautyBeauty

WaterWaterWaterWater

AromaAromaAromaAroma

MoveMoveMoveMove----mentmentmentment

VitalityVitalityVitalityVitality

LivingLivingLivingLiving

FoodFoodFoodFood & & & & NutritionNutritionNutritionNutrition

Satisfaction

Wellness

Quality of life

Wellbeing

&

Happiness

Comfort

Contact:

– www.thetourismobservatory.org

– lpuczko@xellum.hu

– Facebook/TheTourismObservatoryforHealthWellnessandSpa

– twitter/healwellnessspa