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Utilization of gaze tracking in Utilization of gaze tracking in crowdsourcing of an image processing crowdsourcing of an image processing

tasktask

Final conference in Bratislava, student presentationFinal conference in Bratislava, student presentation

Ignacio MOREDAIgnacio MOREDA,, Jorge L. TINOCO Jorge L. TINOCOJakub ŠIMKO, Peter PAJONKJakub ŠIMKO, Peter PAJONK

Slovak University of Technology Slovak University of Technology in Bratislavain Bratislava

University of Economics in University of Economics in BratislavaBratislava

CONTENT

REALITY project, Final conference in Bratislava, Student presentation

• Background

• Problem

• Solutiono Experiment

o Business idea

BACKGROUND

REALITY project, Final conference in Bratislava, Student presentation

• ¿What is Crowdsourcing?

Solving a task by a crowd of people.

o Characteristics:

Require human labor.

Simple tasks.

Solved redundantly.

Organized trough software platforms.

BACKGROUND

REALITY project, Final conference in Bratislava, Student presentation

Examples:

•Wikipedia

•ReCaptcha

•Amazon Mechanical Turk

BACKGROUND

REALITY project, Final conference in Bratislava, Student presentation

¿What is Gaze Tracking?

•Technique to gather information based on the eye movement.

•Measures the point of gaze or the motion of the eye relatively to the head.

•Use of a Gaze Tracker for measuring eye positions and movement.

PROBLEM

REALITY project, Final conference in Bratislava, Student presentation

• A need to innovate or create a new technique based on gaze tracking and crowdsourcing in order to gather useful data for an specific field.

o Keywords:

• Data Feedback.

• Crowdsourcing & Gaze Tracking.

• Idea for a better product commercialization.

ABOUT

REALITY project, Final conference in Bratislava, Student presentation

• Market research software

• User-friendly interface

• Faster and efficent tasks

• Accurate data

• B2B

It’s a chameleonic tool. A competitive advantage for agencies.

PLACEMENT

REALITY project, Final conference in Bratislava, Student presentation

• E-commerce

• Shipping worldwide

• Lower cost

• Support for customers

PRICE

REALITY project, Final conference in Bratislava, Student presentation

Kamaleon’s strategy will be based on penetration pricing

• Quickly customer attraction

• 20% below competitors

PROMOTION

REALITY project, Final conference in Bratislava, Student presentation

Kamaleon’s strategy will be based on 60% branding & 40% sales

• Customer engagement

• Online campaign

• Print ad campaign on specialized magazines

• Sponsorship on marketing events

REALITY project, Final conference in Bratislava, Student presentation

DOES IT WORK?

• Product placement validation

• 86%- 100% tracking

REALITY project, Final conference in Bratislava, Student presentation

DOES IT WORK?

FINANCES

REALITY project, Final conference in Bratislava, Student presentation

Initial Investment (USD)

Description Cost Quantity Price

Gaze Tracker $106.00 1000 $106,000.00

Software Development $21,600.00 1 $21,600.00

Web Hosting & URL $99.00 1 $99.00

Web Design $999.00 1 $999.00

Total $128,698.00

FINANCES

REALITY project, Final conference in Bratislava, Student presentation

ROI

REALITY project, Final conference in Bratislava, Student presentation

HELPFUL HARMFUL

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www.fromvisionstoreality.sk