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• Social Media is now the No 1 activity on the internet

• FB has 1.15bn users – 699m are active daily

• Every 2 seconds someone new joins LinkedIn

• YouTube reaches more adults than cable TV

• Google+ already has 343m users

• Twitter has 200m active users

• 71% of people are more likely to make a purchase based on social media referrals

• 78% consumers say posts made by companies influence their decision

• 81% consumers say posts made by friends influence their decision