From Mad Men to Math Men (and Women) Brand Media Strategy in the Marketing 3.0 era

Technology is re-setting marketers

thinking

Synchronizing the TV experience…

Elevating the importance of the

Brand Media Strategy

• Differentiate brands

• Who to target?

• Influence & Relevance

• Role that digital plays

in the strategy

Communications Planning

1 0

The consumer

Creating habits

Deliver and Discover based

brand communications

Socializing media

Moving social media beyond the

clever stunt

Social media that wins market share

Social and paid media deliver at scale

Content is still very much king.

But it is coming in increasing

multiple formats

In Summary,

Staying up with technology is a requisite for an agency

Brand media strategy as important as the Brand strategy

Adaptive marketing through data is opening opportunities to

create more precision and relevance

Deliver and Discover based brand communications in

combination

Antony Young

CEO, Mindshare North America

@AntonyYoung www.brandmediastrategy.com