#SSLA Brown Bag Lunch SeriesFrom Invisible Interfaces to Invisible Advertising?April 12, 2012

“We are all cyborgs.” - Amber Case

http://www.vice.com/en_uk/read/talking-to-the-future-humans

http://www.vice.com/en_uk/read/talking-to-the-future-humans

“The second we look at those glowing smartphone screens we become a cyborg.” - Amber Case

http://www.flickr.com/photos/59704624@N06/6024954857/

http://www.flickr.com/photos/44373968@N00/2565606353/

“The best technology is invisible, gets out of your way and let’s you live your life.”

But what if...

http://www.flickr.com/photos/44373968@N00/2565606353/

“The best technology advertising is invisible, gets out of your way and let’s you live your life.”

Allowing me to share and relate with other owners

Giving me a convincing reason to consider

Helping me shop smarter

A chance for me to connect and create with other fans

http://www.flickr.com/photos/44373968@N00/2565606353/

Enable people to do things better.

And, respect their time.

http://www.flickr.com/photos/44373968@N00/2565606353/

Not just ads, but ideas worth talking about.

#yesplease

http://www.flickr.com/photos/44373968@N00/2565606353/

thank you.@nguyenduongParticipation Planning Director Saatchi & Saatchi LA