Frivolous fun or innovative learning?

Using social media to deliver professional development

Sarah Stewart

sarahstewart07@gmail.com

Aim of this session:

• Tell you about the VIDM• Explain how we use social media to support

VIDM• Reflect on some of the lessons we have

learned about using social media to deliver professional development

Midwives and CPD

6th Annual Virtual International Day of the Midwife 5th May 2014

Aims of VIDM

Provide access to latest research & practice innovations

Provide opportunities for networking Break down traditional barriers to PDModel informal, life-long learning practicesModel “open” communication & collaboration

practices eg OERIncrease digital literacy & capability

2009 2010 2011 2012 2013

Average attendance at each session

6 30 50 80 120

Attendance at most popular session

119 100* 163*

Our use of social media*Wiki - advertising, informing, coordination,

collaboration, artefactshttp://internationaldayofthemidwife.wikispaces.com*Facebook – advertising, marketing, networking,

discussion, answer questionshttps://www.facebook.com/VirtualInternationalDayoftheMidwife

*Twitter – advertising, marketing, networking, discussion, answer questions

https://twitter.com/#!/VIDofM *Personal blogs*Google Docs for private but collaborative work

https://www.facebook.com/VirtualInternationalDayoftheMidwife

5th May 2010 2011 2012 2013

Likes 1,770 814* * 2,580

Reach 114 267 553 994

Viral 1,159 1,747 25,471 40, 486

Facebook

http://vidm.wikispaces.com

VIDM WikiMay 2009 2010 2011 2012 2013

Members 757

Visitors 1,810 4,601 7,296 12,613 25,944

Total Views 2,352 12,361 26,490 45,923 32,547*

Certificate of Attendance

- 428 772 673 905

Total view of recordings from June-Dec

132 49*

Comment/Contribution*

Feedback

People liked:Sense of belonging to an international

communityOpportunity to learn for free, in easily accessible

and flexible environmentBeing able to access eminent speakersMain reason people didn't attend was because

they were working

Majority people hear about VIDM from Facebook, followed by email

People want:News about VIDM via Facebook or emailImproved information about the event on the

wiki website

What we are seeing

Main stream midwifery doesn't get it, but midwives on the ground & consumer activists do

http://www.flickr.com/photos/7158112@N04/3042853630

http://www.flickr.com/photos/21560098@N06/3796822070

Professional concerns about use of social media

Network of practice is evolving

Midwives (& others) are utilising their digital literacy learnings in an ongoing way in their professional lives

http://www.glorialemay.com/blog/?p=688

Where to from here?

How do we reach resource-poor countries and midwives who

do not speak English?

Research. What is the impact of this approach to PD on learning, & ultimately clinical outcomes?

http://www.flickr.com/photos/26667277@N00/311398700

Become more interactive,

beyond the 5th May?

http://www.flickr.com/photos/28859335@N00/120018144

Go mobile

http://www.flickr.com/photos/83542829@N00/2431704208

Recommendations: KISS!

http://www.flickr.com/photos/73532212@N00/2945559128

Go where your audience/learners are

Be strategic

Remember that social media is about connections!

Keep up to date with changes in social media tools, methodologies and practice

Sarah Stewart

sarahstewart07@gmail.comHttp://sarah-stewart.blogspot.com@SarahStewarthttp://www.facebook.com/sarahmstewarthttp://www.slideshare.net/sarahs