Post on 29-Nov-2014
description
Friendsters at Work:Displaying Social Media Streams
in the Workplace
Joe McCarthy
Nokia Research Center, Palo Alto
http://www.slideshare.net/gumption/
Proactive Displays
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OnlineProfiles
Physical Tokens
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LargeDisplays
BetterReal-worldInteractions
Bridging the gaps between peopleby bridging the gaps between the online and offline worlds
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Large computer displays that can sense & respond to the people and activities taking place in their vicinity.
Next Generation Proactive Displays
• Goal: increase the sense of community in the workplace• Method: open physical windows in shared spaces into the social media co-
workers are creating• Situated Social Software
• Hypotheses• Adding a physical dimension of audience will promote greater social media
usage• Social media sharing in the workplace will enhance personal relationships• Enhanced personal relationships will lead to more productive professional
relationships• Challenges
• Privacy / benefit tradeoff (usability vs. security)• Sustainable engagement (after novelty factor has worn off)• How to measure the impact? (measuring community, relationships)
[Simplified] Architecture
Progress so far
Proactive Collage
1st Generation Proactive Displays
UniCast, OutCast, GroupCast
2nd Generation Proactive Displays
AutoSpeakerID
Ticket2Talk
Neighborhood Window
Next Generation Proactive Displays
• Shortcomings of previous efforts• Special-purpose sensors
(IR badges, RFID tags)
• Special-purpose profiles
• Special-purpose installations
• Goals of future efforts• Multi-purpose sensors
(BT mobiles … NFC)
• Multi-purpose profiles (C3)
• Multi-purpose installations
Context, Content & CommunityCollection: EveryBit
C3 Collection: FeedMine
Potential Impacts
• Bridging gaps in the workplace• Knowledge management via serendipity
• Nameless faces / faceless names• Acquaintanceships relationships
• New channel for employee recognition
• Increase familiarity with Social Media• Awareness• Use• Co-create / mashup
Thanks!
• Feedback• Appropriate social media sites (“safe for work”)?• Measurement: how to measure “community”?• Related work?
• Connection points:• joe.mccarthy@nokia.com• http://research.nokia.com/people/joe_mccarthy• http://www.slideshare.net/gumption
• Proposed tag for conference / workshop: cct2007
• Made possible by• Jian Bian, Ben Congleton & Max Harper (interns)• Context, Content & Community (C3) team