www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 1

Freemium SF Bay

Meetupmeetup.com/freemium

November 8, 2012San Francisco, CASponsors

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Agenda

• Welcome from the FreemTeam

• What is Freemium?

• Sponsors – Osborn McDerby LLP & Kachingle

• Speaker Introductions (bios on handout)

• Speaker Presentations

• Panel Discussion + Q&A

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Welcome from the FreemTeam

• FreemiumSFBay Team• Cynthia Typaldos, Founder, Kachingle & Moderator• Charlotte Monte, Kachingle• Angela Hey, Techviser• Chad Heinrich, HeiTechMarketing• Anika Erdmann, Kachingle• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

• How to join & participate – see handout

• WiFi access – also on handout

• Formal end at 8:45pm. Open after for networking.

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Freemium Meetup News

• Handout has lots of info

• Meetups 2nd Thurs each monthswap SF/SV – next month in SVTonight is 8th event | 460 members

• Please join at meetup.com/freemium

• Speakers? Sponsors? Venues?

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Freemiumers - YOU

• Freemium Vendor?

• Freemium user?

• Neither (yet)?

• Heard of the “Penny Gap”?

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What is Freemium?

Bob's Buzzword of the Day: 'Freemium' Bob Rice, general managing partner with Tangent Capital Partners LLC,

explains "Freemium." (Source: Bloomberg)

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Sponsor – Osborn McDerby LLP

 

Steve OsbornRich McDerby

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Sponsor – Kachingle: Our Freemium Story

* More users paying something

rather than nothing

* Less churn (higher retention)

* Reduction in acquisition costs

Our Story - why we are entering the Freemium marketplace

Avira

Conversion rates

Micro-payment engine

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Kachingle – Our Solution for Freemium Vendors

Bundling to get over the penny gap co-market to share acquisition costs

Micropayments to get more people paying something

Usage-based fair to vendors and subscribers, hands-free

Bundling, Billing and Co-Marketing platform for Applications

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Kachingle – Status

• Developer site launched in October www.kachingle.com

• Demo bundles and apps – anyone can play around for free

• Simple APIs for app integration• Web & PC• mobile coming soon

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Kachingle – Subscriber Bundle Examples

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Kachingle – Point-based bundles!

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Kachingle – Formal Announcement early November

Seeking App Vendors for first bundle talk to:

Cynthia Typaldos: cynthia@typaldos.com Daniel Reid: daniel@kachingle.com

Public Announcement November Already integrated with , payment gateway, driving press visibility

100 payment methods, 187 currencies talk to Fred Dewey: fred@kachingle.com

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Kachingle – Subscriber Bundle Examples

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Kachingle – Apps do Authentication thru APIs

appdoesitall.kachemium.comsample working app

Simple APIs for subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile coming soon

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Seeking App Vendors for first bundle talk to Lawrence Krubner: lawrence@kachingle.com or

Daniel Reid: daniel@kachingle.com

Public Announcement November Already integrated with , payment gateway, driving press visibility

100 payment methods, 187 currencies Getty Images, KLM, PopCap Games, Greenpeace,

Vodafone, SoundCloud, Kachingle talk to Fred Dewey: fred@kachingle.com

Kachingle – Formal Announcement early November

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What our Speakers will Talk AboutOur speakers will talk about their close and personal relationship with the Freemium business model and share their experience of what works and doesn’t work.

15 min each, followed by 30 min Q&A panel discussion

Lincoln Murphy, Managing DirectorSixteen Ventures, LincolnMurphy.com@lincolnmurphy @16v

Stephen M. Osborn, PartnerOsborn McDerby LLP

David Weekly, CEO of Oha.na@dweekly @Ohanagram

Panel Discussion

• Questions for any and all of the panelists

• Panel ends at 8:45pm

• Raffle and networking afterwards

Osborn McDerby LLP Sixteen Ventures Oha.na

Steve Osborn Lincoln Murphy David Weekly

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End

Freemium SF Bay Meetup

November 8, 2012San Francisco, CA

www.meetup.com/freemium