Post on 16-Jul-2015
Free Technology Tools for Productivity, Organization, Marketing, and Collaboration
Jennifer Reissaus, MASAdvertising Specialties Alliance
CHADD PittsburghMarch 29, 2012
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Free Technology Tools
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Free Technology Tools
Content will be available for download.
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Free Technology ToolsOverview
- Marketing- Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Free Technology Tools
- Marketing- Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Marketing -Slideshows
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Slideshows - Slideshare
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Slideshare
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Slideshare
By Category
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Slideshare
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Slideshare
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Slideshare
Useful content =
more views
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Slideshare
Don’t forget your contact information!
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Slideshare
• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)
• Stored online; share publicly or privately (PRO only.) • Add audio to make a webinar. • www.slideshare.net
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Marketing - Slideshows
How could you use slideshows?- Useful information that speaks to your
target market- Customer-specific presentation- Case study collection- What’s new in your industry- ???
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Marketing –Stock Images
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Stock Images - crestock
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crestock
Read th i s !
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crestock
www.crestock.com
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Stock Images - iStockphoto
Free Photos!
Free Vector Files!
Free Audio!
Free Video!
Free Flash!
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iStockphoto
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iStockphoto
Read th i s !
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iStockphoto
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iStockphoto
www.istockphoto.com
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Marketing - Surveys
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Surveys - Zoomerang
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Zoomerang
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Zoomerang
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Zoomerang
zoomerang.com
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Surveys - SurveyMonkey
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SurveyMonkey
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SurveyMonkey
surveymonkey.com
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Marketing - Surveys
How can you use surveys?
- Vote on golf tournament prizes
- Choose apparel styles
- Ask subscribers to choose next article topic
- ????
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Marketing - Email
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Email Marketing - MailChimp
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Email Marketing - MailChimp
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Email Marketing - MailChimp
- List Management- Templates- Autoresponders (Paid plan only)- Segmented lists- Unlimited images - And more….
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Email Marketing
mailchimp.com
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Free Technology Tools
- Marketing - Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Organization – Bookmark in the Cloud
“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
In the Cloud????
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Organization – Bookmark in the Cloud
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delicious
Plays n ice w i th F i re fox……
and w i th Internet Exp lo rer……
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delicious
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delicious
Or - Right Click to see the dialog box
Use the button
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delicious
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delicious
Tags, not folders
In the cloud – access anywhere
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Bookmark in the Cloud
del.icio.us
OR
www.delicious.com
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Organization – Web Notebooks / Clippers
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Web Notebook – Zoho Notebook
• Clip portions of web screens or entire screens
• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud
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Zoho Notebook
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Zoho Notebook
Right Click to see the dialog box
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Zoho Notebook
Or use Quick Link
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Zoho Notebook
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Zoho Notebook
notebook.zoho.com
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Web Notebook – Evernote
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Evernote
Finds text in
graphics!
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Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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Evernote
• Sync between online / desktop / mobile device
• Free iPod/iPhone App
• Android now available
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Evernote
www.evernote.com
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Organization – Web Notebooks / Clippers
How can you use Web Notebooks?- Collect information on clients / prospects
- Collect information on upcoming events
- ????
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Organization – Email
• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag)
based on sender, subject, etc.
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Organization - Email
Email – view by Thread / Conversation Topic
- Read entire thread before commenting
- Keep track of the conversation
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Email – View by Thread
Before
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Email – View by Thread
After
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Email – View by Thread
How to (MS Outlook):
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Organization – To-Do Lists
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CheckVist
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CheckVist
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CheckVist
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CheckVist
- Multiple Lists- Nested Lists / collapse-expand- Due Dates / view by due date- Tags / view by tag- Color tasks to show priority- Search for text, tags, due dates – in one list
or across all lists- New features added based on user voting
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CheckVist
www.checkvist.com
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Organization – Finding a Meeting Time
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When Is Good
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Finding a Meeting Time
www.WhenIsGood.net
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Productivity – Avoiding WWW Distractions
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Leechblock
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Leechblock
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Leechblock
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Leechblock
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Leechblock
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Leechblock
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Leechblock
• Firefox Extension• Block or delay• Block/Delay by time, duration, or combo• 6 different Blocking-Sets• Choose days for each Set
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Avoiding WWW Distractions
www.proginosko.com/leechblock.html
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Productivity - Focusing Attention on Screen
Within an Application
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CinemaDrape
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CinemaDrape
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CinemaDrape
• Focus on an area• Resize the area• Focus on a Window• Save favorite focus areas• Supports multiple monitors• Windows only
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Focusing Attention on Screen
www.toygrams.com/cinemadrape/
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Focusing Attention on Screen
For Mac: www.freeverse.com/think/
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Focusing Within an Application
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Focusing Within an Application
Level 1 – Maximize
the Window
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Focusing Within an Application
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Focusing Within an Application
Level 2 – View Full
Screen
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Focusing Within an Application
Level 1: Maximize Your Window (upper right corner)
Level 2: Many Applications have “Full Screen” view
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Free Technology Tools
- Marketing- Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Doing / Seeing – Transferring Large Files
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Transferring Large Files
• File Transfer / Share• File Sync – between multiple computers• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com
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Transferring Large Files
• FREE – 5GB storage • Send files up to 25MB ea.• Premium plans available• www.box.net
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Transferring Large Files
• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com
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Doing / Seeing – Screen Capture
OLD WAY• PrintScreen – Copies full screen image to
clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)
• Alt-Printscreen – Copies active window image to clipboard.
• Right-click on image – Download image as saved file. Insert file into document.
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Doing / Seeing – Screen Capture
NEW WAYSnippy –
- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/
to download & install
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Snippy
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Snippy
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Snippy
1. Download executable (snippy.exe) to your hard drive.
2. Add a shortcut to the executable to startup folder.
3. Click on Snippy icon in SystemTray to use.
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Doing / Seeing – Screen Capture
MAC Alternative
Skitch –
- App store
- www.skitch.com
NOTE: URL IS Missing from the Handout
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Doing / Seeing -Creating PDF Files
Installs as a printer
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CutePDF
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CutePDF
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CutePDF
• Universally-readable format• CutePDF.com
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Doing / Seeing -Creating/Editing PDF Files
www.primopdf.com www.pdfill.com
NOTE: URLs are Missing from the Handout
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Doing / SeeingShortening URLs
http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf
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Doing / SeeingShortening URLs
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TinyURL
Customize your link
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TinyURL
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TinyURL
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bit.ly
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bit.ly
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bit.ly
Log In to customize your link.
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bit.ly
Reports Click Traffic
bit.ly also generates
slidesha.re links
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Doing / Seeing Establishing Daily Habits
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Rootein
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Rootein
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Rootein
Reminder Emails
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Establishing Daily Habits
• Daily Habits• Sends Email reminders• rootein.com
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Doing / SeeingCountdown Timer
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Countdown Timer
• Shows time remaining in browser tab.
• Should work in any browser on any platform.
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Countdown Timer
www. timberfrog.com/countdown/
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Free Technology Tools
- Marketing- Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Alternatives to MS Office
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Alternatives to MS Office - OpenOffice
Word
Powerpoint
Excel
Access
Visio
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OpenOffice
- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- Files stored locally- www.OpenOffice.org
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Alternatives to MS Office - Google Docs
More than a search tool…..
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Google Docs
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Google Docs
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Google Docs
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Google Docs
Word
PowerpointExcel
Visio
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Google Docs
- Opens Microsoft Office files- Save as Microsoft Office files- Files stored in the Cloud / Export to
local drive- docs.Google.com
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Zoho
Powerpoint
Excel
ProjectWord
Access
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Zoho
- Opens Microsoft Office files- Save as Microsoft Office files - Files stored in the Cloud / Export to local
drive
- Many apps to explore!
- Zoho.com
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Alternatives to Adobe Photoshop
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Photoshop Alternatives – The GIMP
• The GNU Image Manipulation Program
• Closest free alt. to Photoshop
• Windows, Unix, Mac• Great tutorials• www.gimp.org
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Photoshop Alternatives – The GIMP
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Photoshop Alternatives – paint.net
• Another close alt. to Photoshop
• Windows• Great tutorials• www.getpaint.net
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Photoshop Alternatives –paint.net
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Alternatives to Adobe Illustrator
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Inkscape
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Illustrator Alternatives – Inkscape
• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org
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Free Technology Tools
- Marketing- Organization / Productivity- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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Collaboration Tools
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Collaboration Tools
Why?• Keeps everyone informed.• Easier for the client – no repetitive
e-mails, everything is in one place.• If a client project – you get insight into
decision makers & decision process.
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Collaboration Tools –Zoho
• Collaboration integrated into many Apps• www.zoho.com
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Collaboration Tools –Google docs
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Collaboration Tools –SpringNote
springnote.com
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Collaboration Tools –CheckVist
checkvist.com
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Collaboration Tools
How would you use a collaboration tool?• Develop client’s brochure content /
wording / design• Design promotional campaign – timelines,
content, responsibilities• ?????
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Real-Life Scenario
Create project plan
Survey recipients about topics
Brainstorm Ideas for next presentation
Research & bookmark content
Create presentation
Snip visual content from Web
Pull Clipart
Post presentation
Shorten link URL
Receive meeting request
Find meeting time
Collaborate
Create custom background
Email presentation link
Clip Web Content (with permission)
$$
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Free Technology Tools
Top 3 you will use
&
How you will use them
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Other Promising Tools – On my radar…..
• Productivity – www.ifttt.com
If This Then That…. Automates tasks• Online Notebook – www.livebinders.com
Online three-ring binder• Scheduling – tungle.me• Desktop Publishing – www.scribus.net
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Free Technology Tools
Where do I find this stuff?
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lifehacker
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lifehacker
Search for hivefive + subject
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lifehacker
1. CallForContenders
2. Results
3. Followup
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lifehacker
Read the comments!
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lifehacker
lifehacker.com
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dogpile
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dogpile
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dogpile
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dogpile
dogpile.com
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Kim Komando
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Kim Komando
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Kim Komando
komando.com
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ADD / ADHD Resources
www.chadd.org
Children and Adults with Attention Deficit / Hyperactivity Disorder
www.help4adhd.orgNational Resource Center on ADHD
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Where to get this presentation
http://slidesha.re/TechToolsMar2012
Questions?
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Free Technology Tools
P l ease fill out the Evaluation Form
Thanks for attending
http://slidesha.re/TechToolsMar2012
Jennifer Reissaus, MASAdvertising Specialties Alliance
jmr@asalink.com
www.asalink.comMarketingThatSticks.com