Cool Google ToolsCool Google ToolsMake You & Make You &

Your Website Your Website

StandoutStandout

Some of the Valley’s most successful agents call John Hall & Associates home.

• Hyperlink

• URL

• SEO

• RSS Feed

• Wizard

Quick VocabularyQuick Vocabulary

• Getting a Google account

• google.com/profiles

• google.com/alerts

• igoogle.com

• google.com/localbusinesscenter

• google.com/maps

Cool Tools To CoverCool Tools To Cover

Google AccountGoogle Account

To create Google AccountTo create Google Account

• Email Address

• Password (min. 8 characters)

• Stay Signed In? (checkbox)

• Enable Web History? (checkbox)

• Country

• Anti-spam filter (Type letters from picture)

• Accept Terms of Service (Which is Submit)

Google AccountGoogle Account

Google AccountGoogle Account

SUCCESS

Google ProfilesGoogle Profiles Page 1 Results

• Features

– Share information about YOU

– Link to your sites

– Display your photos

– Allow googlers to contact you

Google ProfilesGoogle Profiles

• Benefits

– Get on Page 1 results

– Control what the web says about you

– Drive traffic to your websites

Google ProfilesGoogle Profiles

www.google.com/profiles

Share! Be Creative!

Google ProfilesGoogle ProfilesSUCCESSSUCCESS

Let’s talk Google AlertsLet’s talk Google Alerts

Via Email

Via RSS

• Features

– Automatic notifications of new web

content

– Allows you to set how often you get

updates

– Unlimited “Alerts”

Google AlertsGoogle Alerts

• Benefits

– Stay up to date on niche news

– Manage your online reputation

– Be aware of local issues

– Ensure you’re the most

knowledgeable

Google AlertsGoogle Alerts

Google AlertsGoogle Alerts

www.google.com/alerts

Google AlertsGoogle Alerts

Google AlertsGoogle Alerts

Use “Quotation Marks”

for phrases

Google AlertsGoogle AlertsSUCCESSSUCCESS

iGoogleiGoogle

www.google.com/ig

• Features

– Build your own homepage

• Google search box at the top

• Any number of gadgets below

– News, Weather, RSS Feeds, etc

iGoogleiGoogle

• Benefits

– One stop shop

– Time saver

– Simplify information gathering

– Integrates with google alerts!

iGoogleiGoogle

iGoogleiGoogleClick here to “Add stuff”

iGoogleiGoogle

Click here add RSS feed

Click here add this gadget to your page

To set iGoogle as homepageTo set iGoogle as homepage

Local Business CenterLocal Business Center

www.google.com/lbc

• Features

– Free business listings

– Adds biz location to google maps

– Share biz details with the world

– Learn how folks find you

Local Business CenterLocal Business Center

• Benefits

– Customers find you easier

– Share the info, pictures, and videos

you want seen

– Further expand your presence

Local Business CenterLocal Business Center

Local Business CenterLocal Business Center

Local Business CenterLocal Business Center

Be descriptive!

Does your business have a name?

Local Business CenterLocal Business Center

Google wants to make sure you’re not already listed!

Local Business CenterLocal Business Center

Be as complete as possible!

Local Business CenterLocal Business Center

Validate your listing

They call immediately

Local Business CenterLocal Business Center

Local Business CenterLocal Business Center

Local Business CenterLocal Business Center

Google MapsGoogle Maps

www.google.com/maps

• Features

– Wizard that helps you build maps

– Add shapes, markers, and lines

– Transfer to your website

Google MapsGoogle Maps

• Benefits

– Visitors interact with your site

– Visitors stay longer

– Makes pages more attractive

Google MapsGoogle Maps

Google MapsGoogle Maps

Click “My Maps”

Then click “Create a new map”

My MapsMy Maps

I usually leave my “Works in Progress”

Unlisted

Use to add markers and shapes

My MapsMy Maps

Click here to add a shape to map

My MapsMy Maps

1 2

34

5 (double-click)

My MapsMy Maps

Highlight text – then click here to install hyperlink

Change shape color

My MapsMy Maps

Repeat as necessary!

To transfer…To transfer… Click Link

Customize and Preview

Move and Zoom Map to desired position

Copy

Go to your website…Go to your website…

Superlative: Edit Page Screen

Click Source

Wordpress: Edit Page Screen

Click HTML

My MapsMy Maps

Paste & Publish

My MapsMy Maps

My MapsMy Maps

Thank youThank youPhil Sexton

602.953.4043twitter: @psexton

psexton@johnhall.com

Some of the Valley’s most successful agents call John Hall & Associates home.

Other Cool ToolsOther Cool Tools

• google.com/docs

• google.com/mail

• google.com/goog411

• google.com/sites

• google.com/insights/search