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MISBAHUR RAHMAN SAGORMISBAHUR RAHMAN SAGOR 2011-1-10-1472011-1-10-147

ABOUT FRANCHISE BUSINESS.

HISTORY. HRM. MOTIVATING OF

EMPLOYEES. MARKETING

STRATEGY. COFFEE MAKING

PROCESS.

SUPER BRAND. FINANCIAL

SITUATION. SWOT ANALYSIS. PHILOSOPHY. CONCLUSION. RECOMMENDATONS

Is a process through which an independent business owner can achieve the right or authority to use a

successful brand name.

Italian’s no 1 espresso brand.

In 1895 Luigi Lavazza purchased the brand name.

In 2008 Barista brought to Bangladesh.

Brought to by MGH group. Luigi Lavazza

Manager is Mr.Sazzad.

25 Employees.

3 Branches.

Employees are paid 7000-8000 per month.

Reward based on monthly sale.

Get more opportunities &

well behavior.

It includes:-----Promotion.

Distribution.

Target market.

Differentiation.

Barista Lavazza has been awarded super brands for the second consecutive year.

Barista have friendly and efficent brew masters who believe in service with a smile.

In 1895, Luigi Lavazza purchased a tiny grocery store in Turin, for 26,000 Italian Lire, about 20 US$.

Barista brought to Bangladesh by MGH Restaurants Private Limited.

It’s mainly known as a coffee shop. The base of all coffees at Barista Lavazza

is freshly brewed espresso. Their objective is to provide an authentic

Italian coffee drinking experience in a warm, friendly environment.

Barista should increase their food items. Barista should open more branches. They should advertise their product more. We think more skilled people are needed

for good services. So our thought Barista should focus those

than they can do well.