Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

Post on 27-May-2015

1.084 views 1 download

Tags:

Transcript of Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS

@TimbuktuMag

!● Best Design Award LAUNCH Education and Kids 2012 ● Finalist at Digital Magazine Awards 2013 for Best Children’s Magazine & Designer of the Year ● Featured by Apple in the U.S. Top5 Education ● 3 languages (eng, spa, ita) ● Recurring revenues ($4.99/month - $29.99/year) !!!

Timbuktu Magazine

“The first iPad magazine for children makes its debut”

MISCONCEPTION #1@TimbuktuMag

I would prefer this yellow ball to be green.

Interesting.

User testing fixes everything.

@TimbuktuMag

What am I?!

MISCONCEPTION #2

Users like surprises.

@TimbuktuMag

Put potatoes on your arms to look sexy.

MISCONCEPTION #3

Design is about beauty.

HOW DID WE GET THIS WISE?@TimbuktuMag

Through BUBBLES!@TimbuktuMag

0. %

@TimbuktuMag

@TimbuktuMag

4%

IT’S A MAGAZINE!

● SUBSCRIPTIONS ● DESIGN CONSISTENCY (FEWER CONTRIBUTORS) ● COVER STORY ● MONTHLY FREQUENCY ● partnership with news organization

@TimbuktuMag

THANK YOU!

@TimbuktuMag

www.timbuktu.me