#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

THE 4 KEYSTO EXCEEDING SUBSCRIBER EXPECTATIONS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #1:

RELATIONSHIPS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #1: RELATIONSHIPS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #1: RELATIONSHIPS

Question: how does a poorly designed email affect your perception of the brand?

Source: “Consumer Views of Email Marketing”, BlueHornet, 2012

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #1: RELATIONSHIPS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

Email as a Relationship Channel

KEY #1: RELATIONSHIPS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #2:

RECIPROCATE

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #2: RECIPROCATE

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #2: RECIPROCATE

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #2: RECIPROCATE

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #2: RECIPROCATE

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #3:

SIMPLIFY

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #3: SIMPLIFY

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #3: SIMPLIFYIf you get a mobile email that doesn’t look good, what do you

do?(Check all that apply)

Source: BlueHornet’s 2013 Consumer Views on Email Marketing

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #3: SIMPLIFY

450% increase in click-through ratesFrom 0.82% to 4.5%

3x more mobile opens• Before: 1 in 5• After: 2 in 3

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #3: SIMPLIFY

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #4:

BE GRATEFUL

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

KEY #4: BE GRATEFUL

75,000% ROI

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

TO RECAP…

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

RELATIONSHIPS

SIMPLIFY

RECIPROCATE

BE GRATEFUL

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS

#DDSUM13 • @mannyju • THE 4 KEYS TO EXCEEDING SUBSCRIBER EXPECTATIONS