Four Factors in Designing Your Lead

Scoring ModelLead Scoring for Smart

People part 4

Previously…

• Lead scoring definition

Previously…

• Lead scoring definition• Types of lead scoring

Previously…

• Lead scoring definition• Types of lead scoring• Factors to consider before

implementing

Previously…

In this video…

Four factors to consider when designing a lead scoring model

Interview your sales team

•• Review customer dataReview customer data

9

•• Review customer dataReview customer data•• Find commonalitiesFind commonalities

Benchmark your current leads to track trends

Look at traits of existing and future successes

Assign cold leads matching your sales team’s strengths

13

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