Post on 08-Feb-2017
NOVEMBER 10 2016
FOUR BEST PRACTICES WHEN CHOOSING A COMMERCE PLATFORM
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$500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees2800+
N. America locations23
Global US, EU, China + India
*2016 year projection
With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto.
With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.
ABOUT PERFICIENT
LEADING DIGITAL TRANSFORMATION
PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONSGrow market share, ensure regulatory compliance, and stand out as an innovator.
DIGITAL EXPERIENCECultivate and captivate your customers.
BUSINESS OPTIMIZATIONReduce costs, drive efficiency and productivity, and grow revenue.
FEATURED SPEAKER
John AmbroseSr. eCommerce Consultant
Perficient Digital
CHOOSING A COMMERCE PLATFORM
COMMERCE TECH TRENDS• Consolidation in the commerce platform space• SaaS models becoming more pervasive• Best-of-breed vs. all-in-one solution• Traditional online shopping transforming down to
the IoT level• Purchase anything, anywhere, anytime –
omnichannel• Personalization at all levels of the shopping
experience• Good news/Bad news – Many platform options to
consider
1 “Worldwide Retail Ecommerce: The eMarketer Forecast for 2015,” eMarketer
2 “B2B eCommerce Forecast, 2015 to 2020,” Forrester Research
WHY DO COMPANIES RE-PLATFORM?• Competitive pressures
• Improve ease of doing business
• Lowering the cost to serve customers
• Globalization and expansion
• Business change/growth driving the need for more capabilities
• Improved performance and scalability
CHOOSING A COMMERCE PLATFORM
POLL QUESTION:What is the biggest driver for you to consider re-platforming? (choose all that apply)· Competitive pressures· Improve ease of doing business· Lower cost to serve customers· Globalization &/or Expansion· Change/growth increases needs· Improve performance & scalability
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HOW DO YOU CHOOSE?4 BEST PRACTICES1. Develop a business case2. Define platform capabilities3. Identify integrations with other supporting platforms4. Determine scalability the right hosting environment
CHOOSING A COMMERCE PLATFORM
BEST PRACTICESCHOOSING A COMMERCE PLATFORM
• Baseline establishment• Goals and objectives• Customer profile and experience (use cases)• What will success look like? KPIs specific to your business• Investment and payback - (TCO & ROI)
Identify capabilities that drive any commerce implementation: products, content, customers, marketing, sales, and reporting
Ecosystem of supporting platforms that drive operational excellence
Hosting models that support growth and performance
BUSINESS CASE
CAPABILITES
INTEGRATIONS
SCALABILITY
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
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CHOOSING A COMMERCE PLATFORM
WHAT IS A BUSINESS CASE?“A justification for a proposed project or undertaking on the basis of its expected commercial benefit.”- English Oxford Dictionary
57% of eBusiness leaders partner with their IT colleagues on commerce technology projects.
They also crucially partner with teams focused on the customer experience such as digital marketing (41%), corporate marketing (36%), creative services (30%), and merchandising/inventory (27%).- Forrester, 2016 Commerce Technology Investment Trends: Omnichannel
CHOOSING A COMMERCE PLATFORM
BUSINESS CASE -KEY AREAS FOR INCLUSION1. Establish baseline KPIs – current state2. Goals and objectives3. Customer profile and experience (use cases)4. Define what success will look like – KPIs5. Investment (TCO) and payback (ROI)
1 “Commerce Technology Continues Its Bull Run,” Forrester
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
CHOOSING A COMMERCE PLATFORM
THE NEXT GENERATION OF COMMERCE• Capabilities that are driving success
• Rich content• Up-sell/cross-sell
• Missing capabilities creating lost opportunities
• Personalization • Mobile • Loyalty program
• Functionality for the audience being served (B2B, B2C, B2B2C)
CHOOSING A COMMERCE PLATFORM
CAPABILITY ALIGNMENTAREAS TO CONSIDER1. Products2. Content3. Customers4. Marketing/merchandising5. Sales6. Reporting
2 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
SOCIAL ANALYTICS
MARKETING
CRM
PAYMENTS
CMS
ERP
PIM3 Forrester Research
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CHOOSING A COMMERCE PLATFORM
INTEGRATION ECOSYSTEM• Expensive aspect of a commerce
implementation• Drives significant value – operational
excellence• Integration Platform as a Service (iPaaS)
– becoming more pervasive
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
CHOOSING A COMMERCE PLATFORM
SCALABILITY• What is the best hosting option for the platform and supporting platform
integrations based on your current and future business needs?
• How will the platform’s performance be maintained as site traffic and order volumes increase?
• What disaster recovery and/or high availability options exist in the event of infrastructure failure?
CHOOSING A COMMERCE PLATFORM
HOSTING MODELS1. Cloud2. On-premise3. Hybrid4. SaaS – providing the
infrastructure4 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
HOSTING MODELSMassive scalability and preconfigured or customizable environments that reduce hardware and management burdens
Control of the hardware, security, performance, and scale requiring internal IT support
Control critical systems and data in your on-premises environment while moving certain workloads, such as email or content delivery, to the cloud
Infrastructure is typically provided as part of the service
CHOOSING A COMMERCE PLATFORM
CLOUD
ON PREMISE
HYBRID
SAAS
POLL QUESTION: What hosting option would you consider for your re-platforming initiative? (select one) · On-Premise· Cloud· Hybrid (On-Premise & Cloud)· SaaS
CHOOSING A COMMERCE PLATFORM
KEYS TO PLATFORM SELECTION• A business case that aligns with your organization’s strategy and
business model
• Platform features that align to your business goals and deliver the best possible customer experience
• Seamless integration with your internal and external platforms
• Platform scalability and a hosting environment that best fit your business requirements
POLL QUESTION:
What is your timeframe for re-platforming or upgrading your commerce platform? (select one)- Less than 3 months- 3-6 months- 6-12 months- Greater than 12 months- No plans for upgrade or change
Q+A
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