Post on 28-Jan-2015
description
Foundations of a Good Website
Our Flight Plan
Our Flight Plan5:30 - 5:40 Introductions
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK7:10 - 7:30 Domain registration
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK7:10 - 7:30 Domain registration 7:30 - 7:50 Wordpress Overview
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK7:10 - 7:30 Domain registration 7:30 - 7:50 Wordpress Overview 7:50 - 8:15 Hosting plan sign up and Wordpress Install
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK7:10 - 7:30 Domain registration 7:30 - 7:50 Wordpress Overview 7:50 - 8:15 Hosting plan sign up and Wordpress Install8:15 - 8:30 Q & A
Our Flight Plan5:30 - 5:40 Introductions5:40 - 6:10 Foundations of a Good Website 6:10 - 6:30 Exercise - Define Target Market: Share with your small group6:30 - 7:00 Exercise - Keyword Research 7:00 - 7:10 BREAK7:10 - 7:30 Domain registration 7:30 - 7:50 Wordpress Overview 7:50 - 8:15 Hosting plan sign up and Wordpress Install8:15 - 8:30 Q & A
Homework - Flush out sitemap, consider major components needed for site (pics, video, maps, blog, etc), wrap-up keyword research
The Road AheadIn 3 Classes
Your NewWebsite
The Road AheadIn 3 Classes
Your NewWebsite
The Road AheadIn 3 Classes
Your NewWebsite
The Road AheadIn 3 Classes
Your NewWebsite
The Road AheadIn 3 Classes
StrategyYour NewWebsite
The Road AheadIn 3 Classes
Search
StrategyYour NewWebsite
The Road AheadIn 3 Classes
Design Search
StrategyYour NewWebsite
What a Website Can Do
What a Website Can DoEducate
What a Website Can DoEducate
Engage
What a Website Can DoEducate
Engage
Impress
What a Website Can DoEducate
Engage
Impress
Qualify a Customer
What a Website Can DoEducate
Engage
Impress
Qualify a Customer
Customer Service
What a Website Canʼt Do
What a Website Canʼt DoInstant Results
What a Website Canʼt DoInstant Results
Make Big Sales
What a Website Canʼt DoInstant Results
Make Big Sales
Cover Up
What a Website Canʼt DoInstant Results
Make Big Sales
Cover Up
Update Itself
Can I Trust You?10 Factors from Stanford Research Study
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
Can I Trust You?
3 years+
10 Factors from Stanford Research Study
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
Can I Trust You?
3 years+
5,500 users
10 Factors from Stanford Research Study
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
Can I Trust You?
3 years+
5,500 users
10 Factors from Stanford Research Study
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
Lab, Surveys, Online experiments, Content Analysis
Can I Trust You?
3 years+
5,500 users
10 Factors from Stanford Research Study
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
Lab, Surveys, Online experiments, Content Analysis
In short: Use Common Sense
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#1Design your site so it looks professional
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#2Easily verify accuracy of info on your site
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#3Show that you’re real
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#4Show how you’re an expert
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#5Put a human face and tone to the organization
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#6Make it easy to contact you
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#7Make it easy to use and useful
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#8Update your site’s content often
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#9Easy on the promotional content
Source: http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-university
#10Watch teh tipos and dead links
exerciseDeveloping a persona...
SitemapSketching Out Your Content
Example: (Basic)
SitemapSketching Out Your Content
Example: (Basic)
Home
SitemapSketching Out Your Content
Example: (Basic)
Home
Services
SitemapSketching Out Your Content
Example: (Basic)
Home
Services
About
SitemapSketching Out Your Content
Example: (Basic)
Home
Services
About
Contact
SitemapSketching Out Your Content
Example: (Advanced)
SitemapSketching Out Your Content
Example: (Advanced)
Home
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
Section 1
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
Section 1Section 2
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
About
Section 1Section 2
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
About
Section 1Section 2
Contact
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
About
Section 1Section 2
Contact
History
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
About
Section 1Section 2
Contact
HistoryBios
SitemapSketching Out Your Content
Example: (Advanced)
HomeServices
Portfolio
About
Section 1Section 2
Contact
HistoryBios
Tip: Strive for only 5 major sections in your site
2Number of clicks to get to any part of your site (ideally)
Where Are We?
Where Are We?
1. Building Trust With Your User
Where Are We?
1. Building Trust With Your User
1I. Identifying Who Visits Your Website
Where Are We?
1. Building Trust With Your User
1I. Identifying Who Visits Your Website
1II. Next: How They’ll Get to Your Website via Keywords
exerciseMind Mapping to name your website...
KeywordsHow We Find Stuff Online
KeywordsHow We Find Stuff Online
Research Tools
KeywordsHow We Find Stuff Online
Research Tools
Important for search engine rankings
KeywordsHow We Find Stuff Online
Research Tools
Important for search engine rankings
URL (www.MySiteName.com)
KeywordsHow We Find Stuff Online
Research Tools
Important for search engine rankings
URL (www.MySiteName.com)
Check for availability
BY TOMORROW NIGHT
Homework
BY TOMORROW NIGHT
1. Domain and Hosting Registration Done
Homework
BY TOMORROW NIGHT
1. Domain and Hosting Registration Done2. Finished Sitemap (Can Change)
Homework
BY TOMORROW NIGHT
1. Domain and Hosting Registration Done2. Finished Sitemap (Can Change)3. Keyword Ideas/Research
Homework