Wellness industries

Abdul Afnan 401Himanshu John 71Akhil Gupta 118Vivek Kumar 187

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Introduction

Wellness industry

• In 2013, the market size of the healthy eating, nutrition and weight loss segment of the global wellness industry amounted to an estimated 574 billion U.S. dollars

• Wellness is based on the general taking care of one's health and wellbeing

• Main examples are hospitals & spas• Components are Healthier food consumption, Physical

fitness & Avoidance of potentially harmful products or behaviour

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The Hospital Industry

Some Facts • India’s healthcare industry is currently worth Rs 73,000 crore

which is roughly 4 percent of the GDP• The national average of proportion of households in the

middle and higher middle income group has increased from 14% in 1990 to 20 % in 1999

• The population to bed ratio in India is 1 bed per 1000 but WHO norm is of 1 bed per 300

• In India, there exists space for 75000 to 100000 hospital beds

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Company overview

Motto Caring for you...for life

Formation 2001

Type Privately owned healthcare network

Headquarters Delhi , India

Location Pan India

Chairman Malvinder mohan singh

Revenue 47593.4 million ($720 million)

Website www.fortishealthcare.com

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Company overview

Type PrivateIndustry HealthcareFounded 1983Headquarters Chennai, India

Key peoplePrathap C. Reddy, Founder and chairmanPreetha Reddy, Managing Director

Revenue 31.73 billion (US$480 million) (2012)

Number of employees 10,000 +Slogan Touching livesWebsite www.apollohospitals.com

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Google search

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Competitors

Max hospitalsManipal hospitalsLeelawati hopitalTata memorial hospitalA.I.I.M.SBatra hospital

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Capacity

• Fortis Healthcare (India) Limited (“FHIL”) has grown to become one of the largest healthcare chains in India

• Healthcare Delivery 32 Operating hospitals,15 hospitals underdevelopment 19 satellite command centres Over 12,000 beds under management• Diagnostics 7 laboratories, 181 network laboratories, 15 wellness

centres and 888 collection centres spread across 400 cities• CAGR of 43% over the last three years• Rs.16 billion company

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Revenue By Types

96%

4%

Sectors

Health CareOthers

20%

9%15%

6%15%

35%

Departments

Cardiology

Oncology

General surgery

Transplants

Orthopaedic

Others

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Capacity

Capacity• 49 hospitals ,7,946 beds.• 36 owned hospitals with 5,908 beds• 13 Managed hospitals with 2,038 beds• Total pharmacies 1,357

Financial Performance• Consolidated Revenues of Rs. 8,813 million• CAGR 41%

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Revenue By Types

29%

3%

68%

Sectors

Standalone PharmacyOthersHealthcare Services

38%

25%

8%

3%

3%

11%

DepartmentsOthers

Cardiology

Oncology

General Surgery

Transplants

Orthopaedic

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7 P’s

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Price Premium pricing for both.

Fortis Apollo AIIMS

Consultation Charges

500 500 15

Urine Investigation

600 800 10

Blood CBC 400 500 10

Heart Transplant

20-22Lakhs 20-25 Lakhs -

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Products And Services-Apollo Medical/Surgical Services cardiology, dermatology, ENT,

dental, respiratory medicine etc. Diagnostic services- hematology & clinical pathology, anatomic pathology and

cytology lab, services , microbiology lab etc Emergency services- ICU services, blood bank services, trauma centers etc

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Products & Services- Fortis• Medical services• Diagnostic services• Emergency services• Rehabilitation services-lifestyle management, dietary

management, alcohol and drug de-addiction programs

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Place

• Good traffic connectivity.• Located in densely populated

areas of big cities• A comprehensive range of facilities• 24*7 hours service availability• World class infrastructure

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People • Well trained staff.• providing good equipment to the staff.• Motivating employees to be efficient, dedicated and loyal to

the organization• Offering regular on-job training of employees to ensure

continuous improvement in health care• Apollo Hospitals has several courses along with research

facilities to facilitate innovation

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Promotion

• SACH – Save a Childs Heart• CURE – Extends preventive as well as rehabilitative cancer

treatment to the economically backward.• SAHI – Society to Aid the Hearing Impaired• DISHA – Distance Health care Advancement Project

• Belive in wom• Continuosly introduce – Accupressure clinic,master health

programmes and diabetes check ups. • CSR activities

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Physical evidence

• Quality health care services, at much affordable price.• Services for all the ailments & diseases, assuring the healthy

recovery with quality care• Conducts a rigorous site survey process

• Follows a dress code• Specially trained to handle any situations• All doctors have well equipped cabin with ac

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Process Two different type of process for hospital are –OutpatientInpatient

SWOT Analysis

Strengths• Excellent brand image• Highly qualified Doctors• wide reach

Weakness• Expensive

SWOT Analysis

Opportunities• Use of international new technologies• Increasing awareness about healthcare among Indians

Threats• Competition (Max, Apollo, A.I.I.M.S. etc)• The migration of skilled technicians and nursing personnel to

developed countries

SWOT AnalysisStrengths• Provision of high-quality healthcare at affordable rates • Availability of sophisticated medical equipment, such as

the PET-CT scan, 320 Slice CT Scanner, Cyber knife Weaknesses• High attrition rates among the nursing workforce to

Western countries and competitors due to higher salaries and perks

• The rising costs of healthcare delivery makes majority of the private hospitals expensive for a normal middle-class family

SWOT AnalysisOpportunities • Large Indian population• Large untapped market• High occupancy of Indian hospitals(80-90% occupancy)

Threats • Medical equipment accounts for 40-45% of the total

expenditure in hospitals• Shortages of required number of doctors in India

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