Promotion ResultsNov 16, 2009

How can we

launch a viral promotional competition in the most popular

social network to generate brand awareness and interest

among 25+ consumers?

LA GRASA SE RINDEShowoff your fierce shooting skills

and destroy grease residue in the kitchen. Compete against other Facebook users for the

chance to win 1 of 4 $409 prizes.

Contest Run Time: October 12 – November 15Markets: Puerto Rico, Dominican Republic

ApplicationConsumer Competition Concept

Social Ads Campaign Run:17 Million impressions / 7,966 clicks

Promotion Results

Total App users: 2,920

Total Plays: 17,141

Page Views: 24,628

Social ads displays: 17M

Social ads clicks: 7,966

Avg. Time on App: 9.16 min

Newsfeed posts: 2.06M