Post on 14-Apr-2018
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Intuition in Strategic Thinking
Why is it important ?
What is intuition ?
How can we develop it ?
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Why is intuition important in strategy?
Today, many companies have done much of the hard work of catching up on quality, cost,
speed and flexibility.
That is, there is little to gain from further improvements in these areas.
How then, should we proceed?
Hamel & Prahalad
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We need to explore and cultivate the potential of those activities, that are
time-bound to a lesser extent.
The mind is the single most important
asset in this respect.
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Strategic Planning is Analytic
Strategic Thinking is Intuitive
Henry Mintzberg
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What do researchers say?
“Studying intuition is a
way to create a more realistic view of how strategic decision
makers actually think.”
Eisenhardt & Zbaracki
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What do top strategists say?
”In these thirty years, that I have had
the pleasure to lead organizations, it has almost always gone well, when I have trusted my intuition. When I have done things the old, traditional way, it has not turned out so favourably.”
Jan Carendi CEO Skandia
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What do scientists say?
“Fragmentation is now very widespread, not only throughout society, but also in each individual.
This is leading to a general confusion of the mind, which creates an endless series of problems, and interferes with our clarity
of perception, so seriously as to prevent us from being able to solve most of them.”
David Bohm
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Cost, Speed & Accuracy of Intuition
The analytic approach to problem solvingproduces the precise answer more often, but
its distribution of errors is quite wide.
In contrast to this, intuition is less frequentlyprecise, but more consistently close to the
correct answer.
Peters et. al.
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Decisions aided by intuition are availableimmediately.
Analysis would seem to be slower & costlier.
Though, intimate knowledge of the
subject, may be required for intuition towork properly. The investment cost of
intuition is therefore much higher.
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What is Intuition?
A Hunch
Gut Feeling
Sudden Insight Tacit Knowledge
Perception of the Unconscious
Foresight
Synthesis Language of Metaphors, Symbols &
Analogies
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Intuition is the event which occurs when an individual reaches a
conclusion on the basis of less explicit information than is ordinarily required to reach that
conclusion. Malcolm Westcott
Definition:
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Definition:
Intuition allows one to draw on that vast storehouse of unconscious knowledge that
includes not only everything that one has experienced or learned, either consciously or subliminally, but also the infinite reservoir of the collective or universal unconscious, in which individual separateness and ego boundaries are
transcended.
Frances Vaughan
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Intuition ….
Looks in-to-it
Perceives what is unconscious
Visualizes it as pictures, symbols, archetypes,metaphors, analogies
Connect and link it to consciousness
Synthesize elements of knowledge andinformation to coherent patterns and wisdom
Finds the meaning
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Can intuition be wrong?
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Intuitive problem solving;
Intuition advocate harmony between thinking, feelings, and information provided by the five senses.
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How can we develop our intuition?
Meditation, quieting the mind
Receptive, non-judgmental attitude
Dream interpretation Visualization
Guided imagery
Understanding of symbols, myths, and
archetypes.
Focus simultaneously in and out
Use environment as mirror
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Preferences in Judgement & Perception
Direction of Energy
Extraversion (E)
Focus on the people and things in theouter world
Introversion (I)
Focus on the thoughts, feelings andimpressions of the inner world
Gathering Information
Sensing (S)
Focus on facts and details that can beconfirmed by experience
Intuition (N)
Focus on possibilities and relationshipsamong ideas
Making Decisions
Thinking (T)
Use impersonal, objective, logicalanalysis to reach conclusions
Feeling (F)
Use person-centered, subjectiveanalysis to reach conclusions
Dealing with the Outer World
Judging (J)
Plan and organize; make decisions andcome to closure
Perceiving (P)
Be spontaneous and adaptable; collectinformation and stay open to new options
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Intuition versus Sensing
A cynical person knows the prize on everything, andhas no clue about the value.
The beauty is in the eye of the beholder.
Happiness is not to have many things. Happiness is
to be satisfied with what you’ve got.
We don’t love people because we find them beautiful.We find people beautiful because we love them.
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Intuitive understanding ....
Strangers are friends that you have not metbefore.
We should be interested in the future,because thats where we are going to spendthe rest of our life.
The best we can do for others is not to shareour wealth with them, but to show them theirown.
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What to do?
Treat intuition as real
Treat memory as an enemy Treat experience as a theory
Treat the self as a hypothesis
James March
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A little story ....
There was a poor farmer who had a chicken, which
suddenly produced an egg made of gold ......
His surprise was great, when this happened the nextmorning as well. And the next, and the next, .....
After some time, he became rich and greedy. He decided
to kill the chicken, opened it up and searched for evenmore eggs ......