2. Eloqua Snapshot
- HQ in Toronto; offices in Boston, Chicago, Austin, San
Francisco and London
- Profitable growth 2002, 2003, 2004, 2005
- First Venture Investor Bay Partners, JMI Investments
STRATEGIC PARTNER RANKED 10TH TOP 25 CANADIAN IT UP AND COMERS
3. Customers All Sizes 4. What We Do
- Automate Best-Practices in Demand Generation
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- Automation :engaging prospects at the Right Time and for
greater marketing productivity
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- Best Practices :combined service and technology approach to
effective marketing programs
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- Demand Generation :creating qualified opportunities for a sales
force to close
- The only Integrated Demand Generation Platform
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- Integrated :across sales and marketing functions (direct
marketing, website marketing, lead generation, and sales force
automation)
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- Platform :single, unified, inter-departmental, Service AND
Technology
Eloqua drives your entire marketing lifecycle process from
contact to close, while revealing prospect interest and intent at
every step . 5. Is This Familiar to You? Custom Code Website Web
Analytics Databases Email Engine Sales Force Automation Email
Client 6. Is This Familiar to You?
- Whats Wrong With This Picture?
- True Closed Loop Marketing Cannot be Achieved
- Data management is a problem
- 360 degree of contact is impossible
- Sales has no visibility whatsoever
- Executives lack visibility which hurts future planning
- Marketers productivity is severely limited
- Scalability is impossible
- Automating best practices and business rules limited
- Training and managing employees on multiple systems is
costly
- .Does a better way exist???
7. How About This Instead Website Email Engine Sales Force
Automation Email Client Web Analytics Custom Code Databases 8.
Eloqua Builds Your Demand Center 2. Execute multi-channel campaigns
3. Provide targeted, personalized landing pages 4. Analyze and
Manage Marketing Performance 1. Build targeted lists 6. and move to
automated lead nurturing program 5. segment based on web activity
Email, direct mail, telemarketing HyperSites Analytics
&Reporting Build List Eloqua Program Automation Lead Scoring
CRM System 7. When prospect becomeshotmove to sales funnel for
close 9.
- Nightly Batch Updates of Contacts and Leads
- Event Logging into Activity History
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- Sent Emails (subject line)
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- Opened Emails (subject line)
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- Visited Website (generic)
- Quicklinks into the Eloqua System
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- Contact Activity Overview
- Basic and Premier Offerings
Eloqua CRM Integration 10. Eloqua Will Log Events in the
Activity History Eloqua Data Two clicks away 11.
- High lead flow of unknown quality
- Align sales effort withlead value throughqualification
- Increase overall lead flow
- JBoss validates, qualifies and routes 10,000 leads/month
- Salesforce.com CRM integration allows personal sales
follow-up
- Sales effort matches lead value through automation
JBoss: Breaking the BottleneckWeb Leads Cultivating and
Qualifying Sequence HighMediumLowScoring lead by profile and
interest Events ContinuedCommunications Sales Calls& Close
Align effort with score Sales DB