Food Heroes

Gus VerhaegheInnovation manager

Flanders’ FOOD

Food Heroes Flow

Our timeline

WP T1: Co-creative design of innovativeideas for solutions

WP T2/3 Development, testing, implementation of 15 innovative solutions

Jan. 2017: Start of theproject

Dec. 2019: 15 solu-tionsimple-mented

June 2018

open call fornominationsFood HeroesAwards

June 2018 15 joint innovativesolutionsselected

March 2019; Food HeroesAwards at CFIA Rennes; last Partner Meeting

Oct. 2017 Embassy of Food at World Design Event Eindhoven

WP Communication and LTE: show case, demonstration and address policy level

Activities todemonstratesolutions

Dec. 2019 Final Con-ferencein Brussels

Ontwerptrajecten

Vlaanderen 1

Van verliespost naar

nieuw product

Doughré Journey

6

Business Model Canvas

• Filled In

10

Bread Producers (FFF)

Fruit (apple) suppliers• Farmers• Auctions• Retailers

Customers

Production

Logistics

Marketing & Sales

Staff

Pilot Plant (first external)

Co-products (food safe)

Sustainable, Circular

Millenials, consumer of the future

“Caring Consumer”

Wholesale

Direct

Retail (Later Stage)

Tasty

Healthy

Community

Social Media

Digital Marketing

High Margin Product

Staff

IngredientsCo-products (cheap)

Marketing

Willingness to pay more for Sustainable Products

Subventions

Bloggers

Story Telling

Enjoy Tasty NA Aperitif

10

Operations(brewing + botteling)

Logistics

Webshop

Juicy Greens

Ontwerptrajecten

Vlaanderen 2

Go to Market

begeleiding

Heb jij ?

Wil jij ?

Vermarkten

Ontwerptrajecten

Vlaanderen 2

Meer infoGus.verhaeghe@flandersfood.com

Dank u