Post on 19-Sep-2014
description
@fairsnape
Martin BrownFairsnapeLeading and supporting improvement in the built environmentfairsnape@gmail.com
Be2camp
Social Media Journey
@be2camp
FM in a Changing World Working Smarter through Social MediaBIFM 2010 Conference
#be2campbifm10
@fairsnapebe2camp
@fairsnape
Be as inBuilt Environment
DesignConstruction Facilities Management
AEC Sector
2as in Web 2.0
Interactive Web
Campas in Bar camp
New ways of Meeting,Learning andSharing’
@be2camp #be2campbifm10
@fairsnape
Be2camp is a place for people interested in howthe latest web 2.0 applications could help build abetter, collaborative, more sustainable builtenvironment - from planning and design throughconstruction to occupation and management ofbuildings and facilities.
@be2camp #be2campbifm10
@fairsnape
Bar Camp … be2camp
a gathering born from the desire for people to shareand learn in an open environment.
it is an intense event with discussions, demos andinteraction from participants who are the mainactors of the event.
Be2camp is the world‘sfirst unconferencefocused on Web 2.0 andthe built environment.
@be2camp #be2campbifm10
@fairsnape
Be2Camp Founders
@pbroviak @fairsnape @eepaul @jodiem
@be2camp #be2campbifm10
@fairsnape
• Meetings via Skype• Conversations via twitter• Time And Date for organising times• Meetings in Second Life• Blog Posts on Ning• Use of Google Docs• 2 Emails
Be2camp London Organisation
SecondLife Meeting Room
@be2camp #be2campbifm10
@fairsnape
At the Event:Agenda and sessions agreedDelegates are participantsSessions streamed liveLive transcripts and bloggingTwitter communicationsGoogle + Skype connections
Be2camps:
Post Event:Video available via UstreamPresentations available via SlideshareTranscript available via CoveritliveAll on www.be2camp.comDiscussions continue in online groups
Pre Event:Topics discussed onlineOutline agenda shaped
@be2camp #be2campbifm10
@fairsnape
be2camp so far:
Be2camp London Oct 2008Be2camp Liverpool May 2009Be2camp Brum August 2009Be2camp Working Buildings London 2009
RIBA Forum London Oct 2009SMW Be2camp London Feb 2010
Social Media Café March 2010World Water Day Dundee March 2010
@be2camp #be2campbifm10
@fairsnape
be2camp April 2010:
BIFM Conference Fringe event April 13th 2010Be2campEast Property and Social Media April 29th
be2camp in discussion
Construction Skills Network YorkshireManchester Architect and Design FestivalBe2camp Brum2
@be2camp #be2campbifm10
@fairsnape
www.be2camp.com
@be2camp
500* strong communityEventsLive event coveragePresentations +++NewsForumsProduct ShowcaseMember ShowcaseGroups (eg FM)
*nearly !
First, Second and Third Places
#be2campbifm10
@fairsnape
Your Social Media Journey Starts Here
Author: Pam Broviak, be2camp co-founder
TABLE OF CONTENTS
1.0 You Are Not Prepared (Social Media Definition)
2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page)
3.0 Getting Your Story Straight (Preparing an online profile)
4.0 Photosharing— Not Just for Vacations Anymore (Flickr)
5.0 Feed Me Blogs (Blogs)
6.0 Time to Meet the Bird (Twitter/Microblogging)
7.0 Hey, Where’s That Water Cooler? (LinkedIn)
8.0 Joining a Tribe (Ning)
9.0 Powerpoint + Social Media = Slideshare (Slideshare.net)
10.0 This Had Better Be Good (Skype)
11.0 Going Virtual (Second Life)
@be2camp #be2campbifm10
@fairsnape
be2camp clinics:
One to One hands on 60 minute sessions expert advice
Kick start your digital journey and set up:
•Accounts and applications•Best practice profiles•Recommended contacts•Strategies
@be2camp #be2campbifm10
@fairsnape
“We can’t solve todays problems by using the same kind ofthinking we used when we created them.”
a be2campsustainability
manifesto
@fairsnape
• move the debate from ‘sustainability’ to one of ‘resilience’
• collaborate through web2 and social media
• encourage open conversations and debates
• push for appropriate open source
• promote web2 as an enabler for CO2 reduction
• join the 10:10 pledge
• cause no unnecessary harm
the be2camp sustainability manifesto
Make sustainability in the builtenvironment open source.Sustainability is too important anissue to be done behind ‘closeddoors’
@be2camp #be2campbifm10
@fairsnape
*>15.0°C
*<-2.9°C
0.0
5.0
10.0
15.0
@fairsnape
Be2camp
A Social Media Journey
Martin BrownFairsnapeLeading and supporting improvement in the built environmentfairsnape@gmail.com
FM in a Changing World Working Smarter through Social MediaBIFM 2010 Conference
@fairsnapeSocial Media
@fairsnapeSocial Media
@fairsnape
@fairsnape
“There go my people. I must find out where they aregoing so I can lead them.”
- French politician Alexandre Ledru-Rollin
Social Media
@fairsnape
Messages with emotions
Maps with icons that show peoples whereabouts
Messages via Twitter
Peoples whereabouts viaGoogle Latitude
2004 2009
The future is closer than you think
Social Media
@fairsnapeSocial Media
Web 1.0 Brochures
Web 2.0 User Content
@fairsnape
24%
20%
59%
70%
17%
33%
13%
15%
19%
33%
52%
19%
2006 2009
EngagingwithSocial MediaUSA Adults
Social Media
@fairsnape
“Social media in the built environment has openeddoors for individuals to hold conversations and form
relationships across organisation boundaries.This is increasingly important as we enter a new decade where
success will come from person to personcollaboration, rather than last decades business tobusiness focus.
Leaders and directors of built environment organisations need to
address the benefits that social media will bring …
Failure to do so will almost definitely leave them trailingbehind their more innovative and successful competitors
Social Media
@fairsnape
Facilities Management Use of Social Media:
BIFM / IFMA useConference useIFMA FM Award56% FM organisations acknowledge use of social mediaFM organisations websites ‘converting’ Web2.0FM recruitment high use on twitterFM orgs trialing social media for staff and customer inputFacilities Management blogs increasingFM League attracted 200 FM’sFacilities tweet to occupants
Social Media is not just a ‘bolt on’ but an enhancement toother existing channels…
@fairsnape
Social Media Journey
Social Media
@fairsnape
mobile
google mail
skype
blog
martin brownfairsnape
mob: 07776234702twitter: @fairsnapeemail: fairsnape@gmail.comsykpe: fairsnapelinkedin: martinbrownblog: www.fairsnape.wordpress.com
business card
@fairsnapeCommunication
@fairsnapeCommunication
@fairsnapeCommunication
@fairsnape
Twitter, all about connections:
Communication
@fairsnapeCommunication
@fairsnape
Twitter, all about conversations:
Communication
@fairsnapeCommunication
@fairsnape
big connections:
Communication
@fairsnape
martin brown@fairsnape
Relationships
@fairsnapeSharing
@fairsnapeSharing
@fairsnapeSharing
@fairsnape
Blogging,
Sharing
the new collaborative project diary?
@fairsnape
Blogging,
Sharing
@fairsnape
Organize the world's information and make ituniversally accessible and useful
Do no evil
@fairsnape
@fairsnapeCollaboration
@fairsnapeCollaboration
@fairsnape
Augmented Reality
@fairsnape
Water ConstructionPipe Lane BB7 2RE£1.6m34 weeks
CO2 46T/£100kAFR: 2.3Waste: 6T/£100k
@fairsnape
1 From Trying to Sell to Making Connections
2. From Big Campaigns to Small Acts
3 From Controlling Our Image to Being Ourselves
4. From Hard to Reach to Available Everywhere
How is your business changing ?
4 Ways Social Media is Changing Business*
* from mashable.com
@fairsnape
Communication … Twitter
Sharing … Slideshare
Glue … Gmail
Blogging …Wordpress
Collaboration …Gdocs
‘Free’ Start Up Suggestions …
Martin Brownfairsnape
Leading and supporting improvement in the built environmentfairsnape@gmail.com