FLORALTRENDSforecast

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IFD presents …..Floral Trends Forecast 2010

emerging event floralstylings and colors

Designs by: Hitomi Gilliam, AIFDDesign 358

Photography by : David Kesler, AIFDFloral Design Institute

HITOMI GILLIAM, AIFDFloral Trends Forecast 2010 was prepared by Hitomi Gilliam,

AIFD and the staff at Design358. Hitomi and Design358 are

a team of extraordinary talents: with a synergistic energy

of creative minds and an unparalleled technical expertise in

floral construction and design. Hitomi is an internationally

renowned floral artist who has guest-designed throughout

North America, England, Japan, Mexico, Taiwan, Hong Kong

& Bermuda. She brings her well-travelled knowledge of the

latest trends from around the world to offer this forecast

of event florals for 2010.

INTERNATIONAL FLORAL DISTRIBUTORS, INC.International Floral Distributors, Inc. (IFD) has 50 locations

across the country providing the highest quality flowers

and floral supplies to florists, retail flower outlets and

event specialists. IFD is owned by 21 likeminded floral

wholesale distributors who are dedicated to serving the

unique needs of companies that specialize in flowers and

floral specialties. Knowing the intricacies of flowers and

the intricacies of those that provide flowers is why IFD

distributors have become the preferred distributors for

leading farms, as well as, leading event specialists.

“ High impact

florals set

the stage to

engage your

guests while

providing the

visual and

emotional

conduit to

make your

event simply

unforgettable.

Florals will

capture their

attention

right away.”

f lowersGerbera Daisy

GladiolasOrchidsDahliasZinniaHala

Horsetail

H IdefOh yea, its hot. Hi Def, high contrast, graphic sophistication

with retro-trend influence to redefine what’s ‘hot’. Clean

black and white, sleek architectural lines, accented with

repetition of spiral motifs featuring raspberry, purple and

bubblegum pink. The surface scape should reflect the play of

textural opposites; patent leather, silk, sheer fabric, metal

plastic, glass, etc. Floral emphasis should also rely on tension

of surface and a mix of flower types.

color paletteFuchsia

Pink

White

Black

4 5

786 FUCHSIA

766 RASPBERRY

703 PINK GLOW

124 PINK PETUNIA

708 PERFECT PINK

726 FLAT WHITE

725 FLAT BLACK

DESIGN MASTER COLORS CODES

The warmth of a tropical sunset is reflected in this leisurely,

vacation-like, lifestyle mood. The brighter and deeper color

palette contains amber, bright orange, red, burgundy, wine

and brown to emanate the warm glow on the party table.

Tropical flowers in a textural mix play up the richness of the

palette and the use of spray orchids and wispy greens add a

soft decorative Polynesian flair. Containers and accessories

are a mix of glass, ceramic accented with surface foliage and

the woven textures of plant material.

color paletteOrange

Amber

Red

Burgundy

Wine

Bronze

Brown6 7

f lowersAnthurium

Bird of ParadiseHeliconia

Pin Cushion ProteaLeucodendronSpray Orchids

BromeliadFlax

TROP ICALsunset775 ORANGE

772 MANDARIN

750 BUTTER CREME

791 ASPEN YELLOW

128 BLACK CHERRY

718 OCTOBER BROWN

DESIGN MASTER COLORS CODES

f lowersStandard Roses

Spray RosesDahlias

AnthuriumCarnationsTi Leaves

StockZinnia

Pin Cushion Protea

URBANbazaarAn acute awareness of our planet and a sensitivity to our

vast cultural and ethnic diversity brings home a collection of

bright, vibrant, folksy and urban market items to create a

look rich in contrasting textures. Blown glass, pottery, woven

baskets and fabric, bamboo and ethnic motifs are combined

with vibrant flowers in a rich palette of reds and oranges

highlighted with greens and blues. Weaving bright

colors with natural elements to create a rich yet

comfortable experience.

color paletteOriental Red

Rust Orange

Lime Green

Aqua Blue

8 9

716 CARNATION RED

714 HOLIDAY RED

710 BURGUNDY

129 TIGER LILY

752 PRAIRIE GRASS

133 FRESH GREEN

790 OLIVE BRIGHT

751 BLUE SKY

792 ROBIN’S EGG

DESIGN MASTER COLORS CODES

f lowersDelphiniumHydrangeaAnthuriumDendrobium

OrchidsCarnations

Whaleback Foliage

WAVESWhere the Esmeraldas spills into the Pacific waves stir

together the waters and sediments of the river with the great

ocean. The color palette focuses on the blues of the mixing

waters, transparent tropical aqua to the deepest blue of the

depths of the Pacific. The waves of blues are mixed with

lime algae green and the white of frothing waves for a

refreshing clean color combination to lift the human spirit.

This theme demands glass; clear blue, green and white,

with a variety of blues flowers accented with whites and

shades of green.

color paletteShades of Blue

WhiteLime Green

10 11

743 DEEP BLUE

686 BLUE MARLIN

137 DELPHINIUM BLUE

707 LARKSPUR BLUE

704 ICE BLUE

726 FLAT WHITE

790 OLIVE BRIGHT

DESIGN MASTER COLORS CODES

12 13The Best Flowers, The Best Floral Supplies. Call Your IFD Distributor for Pricing.

Double Faced Satin

Beaded Wire

MegaWire

Color Tool Sprays

Spotlyte

E-RiserColumn

36” and 48”

Regent VotiveFloating Candles

Floralytes

Pilsners Tall Cubes Cylinders

Tempo Bowl

Design Dish

HourGlassVase

FootedHurricaneVase

14 15

SERVING YOUR FLORAL NEEDS WITH EVENT FLORAL SPECIALISTS ACROSS THE U.S.A.IFD distributorsare locatedthroughout theUnited Statesproviding thehighest qualityflowers andfloral supplies forevent specialists.Their goals aresimple, provideeverything youneed to ensureyour florals areoutstanding andtrouble free!All are valuableadditions to your‘go to’ networkof ‘get it done’vendor partners.

DEPENDON THEFLORALSOURCEthatdelivers!

C A L I F O R N I ASan Diego Florist Supplies, Inc.3241 Halladay • Santa Ana, CA 92705714-432-8080 • www.sdfsinc.comMauricio Galvez • scott@sdfsinc.com

San Diego Florist Supplies, Inc.15001 Raymer St. • Van Nuys, CA 91405818-780-8067 • www.sdfsinc.com

Robin Little • scott@sdfsinc.com

San Diego Florist Supplies, Inc.1947 Del Amo Blvd. • Torrance, CA 90501310-320-8080 • www.sdfsinc.comJim Hopkins • scott@sdfsinc.com

Inland Wholesale Flowers, Inc.759 South Allen St. • San Bernardino, CA 92408800-465-2634 • www.inlandwholesaleflowers.comAnnette Jamieson • iwfsales@eee.org

San Diego Florist Supplies, Inc.5600 Avendia Encinas #1 • Carlsbad, CA 92008760-431-8080 • www.sdfsinc.comJim Hart • scott@sdfsinc.com

Fox Point Farms5600 Avenida Encinas, Ste. 11 • Carlsbad, CA92008760-438-5548 • www.foxpointfarms.comLisa Duff • lduff@foxpointfarms.com

San Diego Florist Supplies, Inc.2550 El Cajon Blvd. • San Diego, CA 92104619-260-8080 • www.sdfsinc.comScott Willis • scott@sdfsinc.com

F L O R I D ABerkeley Florist Supply Co., Inc.2360 NW 23rd St. • Miami, FL 33142305-638-4141 • www.berkeleyfloristsupply.comChristopher Lyons • moreymoss@aol.com

Nordlie, Inc.2708 East Hanna Ave. • Tampa, FL 33610813-239-0599 • www.nordlie.comChris Benton • cbentson@aol.com

G E O R G I ACut Flower Wholesale, Inc.2122 Faulkner Rd. • Atlanta, GA 30324404-310-1619 x 115 • www.cutflower.comRene Ten Braak • rtb@cutflower.com

I D A H ORoses & More, Inc504/506 East 45th St. • Unit 19-20Garden City, ID 83714509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

I L L I N O I SKennicott Brothers Company720 New Haven Ave. • Aurora, IL 60506630-896-1091 • www.kennicott.comTim Truhlar • tim@kennicott.com

Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comDan Andrews • dandrews@kennicott.com

Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comWillie Viera • willie@kennicott.com

Kennicott Brothers Company880 Estes Ave. • Elk Grove Village, IL 60007847-734-8650 • www.kennicott.comScott Cheeseman • scott@kennicott.com

Kennicott Brothers Company3210 Grand Ave. • Waukegan, IL 60085847-244-3110 • www.kennicott.comKurt Karrasch • kmk@kennicott.com

I N D I A N AGassafy Wholesale Florist, Inc318 Racquet Dr. • Fort Wayne, IN 46825260-482-9993 • www.gassafy.comChuck Luther • chuck@gassafy.com

Kennicott Brothers Company4316 Calumet Ave. • Hammond, IN 46320219-933-7515 • www.kennicott.comSean Finn • sean@kennicott.com

K E N T U C K YDreisbach Wholesale Florist2424 Over Dr. • Lexington, KY 40511800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Dreisbach Wholesale Florist8021 Warwick Ave. • Louisville, KY 40222800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

M A R Y L A N DCalvert Wholesale Florists2001 West Cold Spring Ln. • Baltimore, MD 21209410-466-1600 • www.calvertwholesaleflorists.comBob Hughes • bob@calvertwholesaleflorists.com

M A S S A C H U E S T T SBay State Farm Direct FlowersOne Progress Way • Wilmington, MA 01887978-253-6328 • www.baystateflowers.comTonia Egan • tscales@baystateflowers.biz

M I C H I G A NNordlie, Inc.25300 Guenther Rd. • Warren, MI 48091586-755-4200 • www.nordlie.comHeather Rivera • tfigueroa@nordlie.com

Nordlie, Inc3440 Torrey Rd. • Flint, MI 48507810-767-8883 • www.nordlie.comCathy Davidson • nordlieflt@aol.com

Nordlie, Inc4611 Ivanrest Ave. • Granville, MI 49418616-534-6833 • www.nordlie.comDeb Durrant • debdurant@mcleodusa.net

M I S S O U R IMears Floral Products1222 South Scenic Ave. • Springfield, MO 65802417-862-4394 • www.mearsfloral.comJudy Mears • judy@mearsfloral.com

M O N TA N ARoses & More, Inc.9797 B Derby Dr. • Missoula, MT 59808509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

N E VA D ASan Diego Florist Supplies, Inc.3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, NV 89118702-893-8080 • www.sdfsinc.comRyan Willis • ryan@sdfsinc.com

N E W H A M P H I R EBay State Farm Direct Flowers33 Harvey Rd. • Bedford, NH 03110603-622-9590 • www.baystateflowers.comBob Cote • bcote@baystateflowers.biz

N E W J E R S E Y/ N Y CHillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • miksem@hillgar.com

N E W Y O R KSeagroatt Riccardi, Ltd.5 Avis Dr. • Latham, NY 12110800-724-1112 x 224 • www.seagroattriccardi.comMary Guzior • mary@seagroattriccardi.com

Hillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comTimothy Gallagher • timgal@hillgar.com

Bay State Farm Direct Flowers200 Brenner Dr. • Congers, NY 10920978-490-4834 • www.baystateflowers.comMia Cubano • mcubano@baystateflowers.biz

Bay State Farm Direct Flowers355 South Country Rd. • East Patchogue, NY 11772631-289-5294 x 19 • www.baystateflowers.comCyril Rampersaud • crampersaude@baystateflowers.biz

N O R T H C A R O L I N AHardin’s Wholesale Florist329 W. Bowman Ave. • Liberty, NC 27298800-672-8226 • www.hardins.comCatherine Gantt • Catherine@hardins.com

O H I ODreisbach Wholesale Florist720 Dalton Ave. • Cincinnati, OH 45203800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Nordlie, Inc9550 Granger Rd. • Garfield Heights, OH 44125216-662-4200 • www.nordlie.comKevin Smith • nordlieinc@sbcglobal.net

Dreisbach Wholesale Florist2115 Morse Rd. • Columbus, OH 43229800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

Nordlie, Inc.1331 Troy St. • Dayton, OH 45404937-222-2201 • www.nordlie.comAndrew Budenhagen • drewda@yahoo.com

Nordlie, Inc.717 Warren Rd. • Newton Falls, OH 44444330-872-0961 • www.nordlie.comRick McCarthy • nordlienf@aol.com

O R E G O NFrank Adams Wholesale Florist, Inc.3626 N. Leverman St. • Portland, OR 97217800-922-7875 • www.franksadamswf.comRichard Bierman • richard@frankadamswf.com

P E N N S Y LVA N I APittsburgh Cut Flower Company1311 Chestnut St. • Erie, PA 16501412-355-7047 • www.pittsburghcutflower.comBob Luthultz • rbl@nauticom.net

Pittsburgh Cut Flower Company1901 Liberty Ave. • Pittsburgh, PA 15222412-355-7047 • www.pittsburghcutflower.comBob Luthultz • rbl@nauticom.net

R H O D E I S L A N DBay State Farm Direct Flowers53 Amflex Dr. • Cranston, RI 02920978-490-6045 • www.baystateflowers.comRon D’Orazio • rdorazio@baystateflowers.biz

T E X A SJ. B. Parks Wholesale Florists, Inc.3510 Ross Ave. • Dallas, TX 75204214-821-1488 • www.jbparks.comKelly Duncan • jbparkswholesale2@sbcglobal.net

U TA HEnsign Wholesale Florist1167 West 3050 South • Odgen, UT 84401801-359-8746 • www.ensignfloral.comMark Jackson • mjackson@ensignfloral.com

Ensign Wholesale Florist461 South 600 East • Salt Lake City, UT 84102801-359-8746 • www.ensignfloral.comMark Jackson • mjackson@ensignfloral.com

WA S H I N G T O NWashington Floral Service, Inc.2701 South 35th St. • Tacoma, WA 98409800-351-5515 • www.washingtonfloral.comBekkah Bohocky • bbhocky@washingtonfloral.com

Roses & More, Inc1015 N. Dyer Rd. • Spokane Valley, WA 99212509-838-2944 • www.rosesandmoreinc.comChris Chandler • chris@rosesandmoreinc.com

WA S H I N G T O N D . C .Calvert Wholesale Florists2001 West Cold Spring Ln. • Baltimore, MD 21209410-466-1600 • www.calvertwholesaleflorists.comBob Hughes • bob@calvertwholesaleflorists.com

W E S T V I R G I N I ADreisbach Wholesale Florist4 McJunkin Rd. • Nitro, WV 25143800-928-2393 • www.dreisbachs.comRhonda Wallace • rhonda@dreisbachs.com

W I S C O N S I NKennicott Brothers Company4831 W. State St. • Milwaukee, WI 53208414-443-1100 • www.kennicott.comPat Murphy • patrickm@kennicott.com