Chris Cunningham

Chris Cunningham is an award winning video film director. He also produces many TV adverts. He is an Auteur.

Come to Daddy by Aphex Twin, was Chris’ directorial debut, in 1997.

He has created videos for Madonna - Frozen, "Mental Wealth" advert for PlayStation and “Gucci Flora" advert for Gucci Perfume.

His WorkChris Cunningham creates videos that are

mysterious and artistic. He uses over-powering gestures in his videos that show his unique ideas such as:

Big hands in Get Back - Ludacris video and

Swimming with no water effect in the BMW 7 Series advert.

All his ideas make him unique.

Flora by Gucci Advert

In the video, the perfume is shown to give you magical powers as the woman gestures queen like actions which over power the flowers in the field.

The clothing, her dress dominates the scene as it blends into the background forming a flower, the colors which all match, represent happiness and harmony.

Analysis of the video

The lighting in the scene is all natural daylight, which flowers use to photosynthesize. In this video it is shown to represent.

The sound in the clip is very overpowering and represents the theme of possession, by the perfume which ends in a beautiful way which relates to the perfume and makes it more feminine. The original soundtrack for this song is Donna Summers - I Feel Love but he drowns it out to make its more effective.