DYNAMICS OF THE SPREAD OF ENTHUSIASM

FLAME, FLOW, FLOOD

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BLINDNESSENTHUSIASM

1. FOCUS ON IMPROVEMENTS 2. FOCUS ON DETRACTORS 3. NEGLECT PROMOTERS

WHY ARE WE BLIND?

NOTHING GREAT WAS EVER ACHIEVED WITHOUT ENTHUSIASM.

– RALPH WALDO EMERSON

ROCKBAND

HOW DOES YOUR COMPANY BECOME A ?POPIDOL

HOW DO YOU BECOME A

WHAT THE INTERNET TELLS US

THE FLOW OF ENTHUSIASM ISN’T CAPTURED IN THE BELL CURVE

DE ENTHOUSIASME TRILOGIEDEEL 1HOW TO FIND THE

THE MAJOR QUESTIONS IN LIVE

WHAT WILL I BECOME?

WHAT HAVE I ACCOMPLISHED?

HOW WILL I SURVIVE TODAY?

HOW ENTHUSIASM STARTS A JOURNEY

ENTHUSIASM IS FRAGILE

WORKSHOP

!

!

WHAT WERE YOU ENTHUSIASTIC ABOUT WHEN YOU WERE YOUNG?

FOLLOW THE

CHALLENGE/ FOCUS ON STRENGTH

(POSITIVE) FEEDBACK

PLEASURE

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GAMES & FLOW

PURPOSE

DE ENTHOUSIASME TRILOGIEDEEL 1

CUSTOMER CENTRICITY

FLOW

ALLOWED TO BECUSTOMER CENTRIC

CREATE ENTHUSIASM

COMPLIMENTS

POSITIVE FEEDBACK

COMPLIMENTS1. RECEIVE

COMPLIMENTEN1. RECEIVE

2. GIVE

FORECAST THE

SUPERPROMOTERS

CREATING WAVES OF ENTHUSIASM

SHARE

INFLUENCE

ENTHUSIASTIC

SUCCESS MOTIVATION

STRATEGYCO-CREATION

WHY RELEVANT?

MARKETING/ SALES SERVICE/ HR/ STRATEGY DEVELOPMENT/ DESIGN

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14275circles of trust

WHICH STEPS?

1

DEFINE +FIND

2

LISTEN +UNDERSTAND

3

ASSIST

WHERE CAN YOU FINDYOUR

SUPERPROMOTERS?

ACTION SUPERPROMOTER

SOCIAL MEDIA IS THE DOMAIN OF SUPER- & ANTIPROMOTERS

WEBCARE ACT OF FRIENDSHIP

SUPER- PROMOTER SUPPORTKNOW THEM CREATE (MORE) ENTHUSIASM

SUPPORT SHARING & ENLARGE INFLUENCE

Porsche

Porsche

ENTHUSE

INVOLVE

SUPPORT

BE A STAR

FIND ME ON TWITTER: @RIJN EMAIL: RIJN.VOGELAAR@GMAIL.COM

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