FizzKids SOCIAL STRATEGY

COMPETITORS

CONSUMERS

STRATEGY

COMPETITORS

KidRobot • Headquarters in Boulder, CO. • Facebook

– 132,062 likes – 30-60 likes a post (5-500 likes)

• Twitter – 62.9K followers – 21.5k following – Obama followers them

• Instagram – 61,025 followers – 296 following – 1.2 K likes a photo

• Blog & Forum

FunKo • Headquarters in Everett, WA • Facebook

– 85,732 likes – 550-850 likes a post (1500-2700)

• Twitter – 53.5K followers – 3756 following – Stan Lee, Tony Hale, & 20th century Fox

follow them • Instagram

– 70,644 followers – 826 posts – 500-4.5K likes a photo

• Membership Club, Forum, Newsletter, & Blog

Funko

CONSUMERS

The Collector The Aspiring Collector The Memorabilia Guy

THE VIDEO GAME CONNOISSEUR

• Primary video game user in household

• Used video games 1-5 times in last 30 days

• Used video games 6+ times in last 30 days

• Logged into the PlayStation Network 2-4 times in a week

• Logged into the PlayStation Network 5+ times in a week

TEENS & GAMES • Went to Toys R Us anytime in last

30 days • Bought an action game in the past

year • Bought an electronic game in the

past year • Played MMO (massively multiplayer

online) game in last 30 days

TOY COLLECTORS

• Male 25-34 • Attended College • Mostly Caucasian/Latino/Other • Love a good story • Kid is 6-11 • Professional/Office Job • Live in the Northeast & Midwest • Sports, Health, Cars, Movies &

Tech

VIDEO GAME PLAYS & TEENS • Male 18-24 • Attended College • Mostly African American/Native

American/Mixed/Other • Love a good story • Kid is less than 12 months • Construction or Sales • Live in the Northeast & West • Sports, Health, Cars, Movies & Tech • TV is a mixture of crude humor

(Comedy Central & Adult Swim), sports, tech (G4 & Fuse), & stuff for the kids (Disney XD, Nickelodeon, etc.)

THINGS THEY FIND IMPORTANT

Movies • Happy Gilmore/

Billy Madison • Step Brothers • Fight Club • Star Wars • Field of Dreams • Clerks • Gladiator • Tommy Boy • Die Hard

• Zoolander • The Big Lebowski • Monty Python &

The Holy Grail • Office Space • Shawshank

Redemption • The Blue Brothers • Animal House

Sports

• Basketball • Football • WRESTLING • Golf • Tennis

STRATEGY

THE USUAL

SOMETHING TO THINK ABOUT

POSTS

• Tone • Fuel the past and remind the collector why/how they got into

toys • Tell Me A Story • Behind the Scenes

• More information on characters • Arrival of a new FizzKid • Designing a FizzKid • Fan collections

• How others use FizzKids

BONUS:

VIDEO GAMES & GRAPHIC NOVELS