All Wrong

Ways

Your Business is

Collaborating…

With the amazing communication

technology now available, it seems like

everyone's talking

about collaboration

these days.

In fact, it's

one of the

watchwords

of 21st century

business leaders.

Unfortunately, chances are your organization

is doing collaboration ... all wrong.

Let's look at 5 common

collaboration fails

tripping up companies today.

Collaboration Fail

19th

-century

industrial age:

• HQ issues orders.

• Workers carry out orders.

• Result: COLLABORATION FAIL.

21st

-century

information age:

• Someone in the organization—anyone!

—has a great idea.

• He or she shares the idea with co-workers

at any/every level.

• Best idea is implemented.

• Result: COLLABORATION WIN!

Communicating like we're still in the 19th century.

ORDERS

#1

Organizational

charts:

• Show who reports to whom …

• & who can communicate with whom.

• Create silos.

• Result: COLLABORATION FAIL.

Collaborative

environments:

• Encourage people to engage with

each other …

• & make decisions together …

• regardless of level, role, or region.

• Result: COLLABORATION WIN!

Collaboration Fail

Command-and-control cultures.

#2

Room-based video

conferencing for

a meeting:

• Not particularly collaborative.

• Result: MEH.

Integrating

video and

UC into

your

everyday

routine:

Collaboration Fail

Using video for meetings. (No, really!)

#3

• Promotes spontaneous

communication.

• Encourages innovation.

• Result:

COLLABORATION WIN!

Walls:

• Keep people with different job

titles from collaborating.

• Keep companies from

collaborating with competitors

and suppliers.

• Stifle innovation.

• Result: FAIL.

• Leverages today's technology.

• Opens up new opportunities.

• Promotes continuous

improvement.

• Result: COLLABORATION WIN!

Collaboration Fail

Building walls.

#4

Breaking

down

walls:

Call center agents

with phones:

• Can take calls from customers.

• That's about it.

• Result: COLLABORATION FAIL.

Collaboration Fail

Agents keeping secrets.

#5

Multichannel

contact center:

• Have access to complete customer history.

• Can transfer easily from call to IM to email

to live chat—and back again.

• Result: COLLABORATION WIN!

Find out more about how you can avoid these kinds of fails—

and do collaboration right!

Read the white paper

Download the latest issues of Avaya Innovations magazine