Post on 24-Jun-2015
Stanford University, Spring 2010Creating Health Habitshabits.stanford.edu
Top 5 tools for creating health habits
Seigo Hara
Top 5 toolsSeigo Hara
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Overview
Five tools with entertainment as a hot trigger
Top 5 toolsSeigo Hara
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Source: “A behavior model for persuasive Design” by BJ Fogg
Core Motivator = Pleasure
Spark trigger = Entertainment
1. Wii Fit
•Video game for stretching and balance exercise
•Its fun aspect engages users repetitively in the world of exercise
Top 5 toolsSeigo Hara
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2. e-XAX
Top 5 toolsSeigo Hara
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Fitness Club Mobile Home
•Connect “exercise entertainment fitness machines”•Record exercise history through Fitness club, Mobile and Home.•Provide exercise programs to health insurance unions of companies
•Mix of game & connectivity maintains exercise habits
3. Teku Teku Angel
Top 5 toolsSeigo Hara
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•Handheld digital pet + pedometer•Feed the pet with the miles you go•Sync with Nintendo DS
•Link the motivation to walk with the fun of nurturing the pet
4. Girl’s Diet
Top 5 toolsSeigo Hara
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•Facebook only for girls on diet•Diary to record daily weight; the result reflects on avatar•Daily ranking based on the change in weight
•Help keep losing weight through competition and recognition
5. Nutrition Quiz
Top 5 toolsSeigo Hara
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•Online quiz to test your knowledge on healthy food
•Stimulate player’s interest with its visual and fact-based challenge
Wrap up
•Entertainment is a great fit for social & mobile technologies
•Entertainment could include key motivators: Competition, Cooperation, and Recognition
•Challenge is to be competitive as entertainment, while pursuing a healthy cause
Top 5 toolsSeigo Hara
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