Reebok R. Dankwa | T. Harris | J. McGinnis | M. Sandy

D. Santisteban | S. Shameem | E. Yuan

1895Founded by J.W. Foster & Sons

1950Named after

African spelling of antelope

1982Introduced “The Freestyle”, 1st shoe designed especially for women

2006Adidas completes acquisition of Reebok

Milestones

Nike

• “Just do it”• Focus on

Competition• $20,862 MM• Derek Jeter,

Michael Jordan, Tiger Woods

Adidas• “Impossible is

nothing”• Focus on Hip-

hopculture

• $16,341 MM• Big Sean, RG3

Nikki Minaj,Derrick Rose

Competitor Analysis

• Global presence

• Pop culture appeal

• High performance

The Story

18-34 (The future)

• Tech-savvy• Not yet concerned

about health • Building identity• 44% are swayable

shopaholics non-penny pinchers

35-49 (The present)

• Family-oriented• Budget conscious• Invest in health • Core Reebook

consumers

Consumer Insights

Confidential

Confidetial

EMBRACE, ENGAGE, AND CONQUER EACH

CHALLENGE.

In essence, Reebok isn’t just about physical accomplishments or

setting personal bests, we’re about celebrating every single feat in life,

whether that challenge is big or small, physical or

mental, social or personal. Because no matter what feat you

face, Reebok is fit for it.

Conquer

Engage

Embrac

e

Achieve the Feat