Fundraising 101: Back to Basics

Presented July 14, 2011

About the Presenters

Laura ReinoSr. Sales Consultantlaura@firstgiving.com

Lee JohnsonSales Consultantlee@firstgiving.com

The FirstGiving Fundraising Solutions

Online Donations

Peer-to-Peer Fundraising Pagesand Event Registrations

Personal Support for your Nonprofit, Donors, and Fundraisers.Easy, Tested, and Secure Transaction Processes for the Donor.

Success by the Numbers

155 Million Donated Online to FirstGiving since 2003

80 Million+ of that 155 Million donated through FirstGiving is in the last 18mos

Over 1.2 Billion Donated Online since 2001 through FirstGiving Worldwide (combined US and UK offices)

• 8,000+ nonprofits have utilized FirstGiving• 13 million+ online donors• 10+ years in business• 31 employees in the US

• Offices in Boston and San Francisco• 100+ employees worldwide

82% - the average year over year increase in online donations a nonprofit sees that utilizes FirstGiving.

Why This Topic??

Webinar Agenda

• Event and Grassroots Fundraising– Best Practices – Ways to Help you Supporters

– How FirstGiving can Help

– Donor Trends

– Real-Life Examples

• FirstGiving Success Center

• Other Resources Provided by FirstGiving

• What Does it Cost?

• Questions and Answers

Event Fundraising

Events 101

• Start Early!

• Set Goals/Metrics

• Arm your Supporters

– Information

– Tools

• Send out TARGETED communications

• Add a competitive edge/ incentive fundraising

How FirstGiving Can Help

Nonprofit

Start

Page

How FirstGiving Can Help

Event

Pages

How FirstGiving Can Help

Online

Registration

How FirstGiving Can Help

Team

Fundraising

Total Event Donations 2007 – 2010: 130% growth

$22,349,601.29

$31,356,784.10

$40,482,682.00

$51,466,531.06

2007 2008 2009 2010

Total dollars donated 2007 - 2010

27%growth

Average Event Donation

$52.02

$52.66

$50.96

$52.44

$50.00

$50.50

$51.00

$51.50

$52.00

$52.50

$53.00

2007 2008 2009 2010

Average Donation 2007 - 2010

*overall event average donation is $51.38

2.9% growth

Real Life Examples

Special Olympics Chicago

Polar Plunge Event

•1,311 Fundraising Pages

•1,481 Event Registrants

•230 Teams

•Raised $385,246 online!

EnlightenNext, Inc.

Meditation Marathon Event

•246 Fundraising Pages

•285 Event Registrants

•40 Teams

•Raised $131,567 online!

Grassroots Fundraising

Grassroots 101

• Provide suggestions and tools that can help

• Make it fun – competition often increases engagement with community efforts

• Reach out to people doing things anyway

• Fundraiser recognition

• Close the loop

How FirstGiving Can Help

Personal

Fundraising

Pages

• Personal Message

• Photos

• YouTube Video

Grassroots events receive larger average donations

$64.37 $65.61 $63.74 $66.08

$49.51 $49.75 $48.45 $50.11

2007 2008 2009 2010

Average Donation

Grassroots Official

Largest average donations go to grassroots events

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Total

Real Life Examples

1

2

Real Life Examples

Success Center

Account Area Tour

Personal Fundraising Pages

Event Fundraising

Additional Features Available

Online Donation Button

Total Direct Donations 2008 – 2010: 175% growth

$279,055.16

$499,761.38

$767,095.35

2008 2009 2010

Direct Donations 2008 - 2010

Direct Donations 2008 - 2010

59%

Average Direct Donation 2008 - 2010

$104.38

$106.36

$108.37

2008 2009 2010

Average Direct Donation2008- 2010

Average Direct Donation

Facebook Button

Donors Can Pay the Fee!

•On average, 38% of donors are choosing to pay the fee

•Brings effective rate of donations down to 4.84% for Nonprofit!

What Does it Cost?Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction

Online Donations and Registrations - 1.75% of each transaction

Credit Card Merchant Fees – 2.5% added to each transaction

Nonprofit Account Annual Subscription Fee - $300 per year

Important Takeaways

• Do not ignore grassroots fundraising or direct donation fundraising!

• Help your supporters help you

• Paying attention to the BASICS can make significant differences in your results

Let’s Answer Some

Questions

August Webinar

Capitalizing on End-of-Year Giving: Strategies for Ending

2011 on a High Note!

August 18, 2011

1pm EST/ 10am PST

Thank you!

Sr. Sales Consultant, Laura Reino

laura@firstgiving.com

505.508.5635

Sales inquiries: sales@firstgiving.com