Post on 15-Apr-2017
FIRE D-TECH PROTECTING YOUR FAMILY
Electrical Socket Safety Device
Featuring Patent Pending Technology
FIRE IN FOCUS
GCC FIRE STATISTICS 38,000 Structural fires occur per year in the GCC 12,000 of these fires are caused by electrical malfunctions
28.6% Kuwait
35.3% Bahrain
34.2% Saudi Arabia
Casuslties And Cost
Death Injuries Property Damage
AED 104,527,880
AED 9,970,000
112
39
361 Dubai 2006-2013
Kuwait 2014 128
37.5% UAE
Why do electrical fires occur so
frequently in the GCC
According to Duval Massine , a world leader in lightning protection and specialist in earthling systems:
• Nearly 70% of UAE residents are at risk of electrical fires
• Interior design and reliance on electrical devices lead to disorders such as burnt sockets
• Sandy brine soil, that conducts
electricity
Why do electrical fires occur so
frequently in the GCC
Sonjib Banerjee , Technical Director at Duval Messien says:
• Fire statistics in the GCC are disconcertingly high.
The many consumers at-risk fall into two categories:
They simply do not know that they are at risk
They are aware of the risk but don’t know
how to protect against it 2
Other contributors to fire risk from overloaded
• Counterfeit and substandard
electrical products
• Huge increase in consumer electronics
• Increased average size of households puts pressure on existing sockets
What are the present solutions
• Equipment like Sprinklers, Smoke Alarms and Heat Detectors only alert after the fire has occurred.
• Protective electrical faults circuit interrupters (AFCIs), Main Circuit Breakers(MCBs) and fuses
The industry’s first and only affordable solution for
electrical Fire Prevention,
PRESENTING TO YOU
*Featuring Patent Pending Technology
Electrical Socket Safety Device
There is a solution. fire D-Tech
Fire D-tech is a Patent Pending Electrical Socket Safety Device that will prevent Electrical Fires.
It functions by monitoring your
electrical socket’s heat signature.
When the temperature rises above safe levels an alarm sounds.
Fire D-Tech features
• Low cost• Easy to install • Smart device enabled
• Microcontroller system • Cutting edge technology • Proven reliability
• Guaranteed protection
Consumer Research: Online survey
• Initial reaction to the device, • Desire or requirement to purchase • Price they would be willing to pay for Fire
D-Tech protection • Some product design questions
We designed a questionnaire and received feedback from more than 100 consumers in Dubai and beyond
Questions included:
Prevalence of overloaded/scorched
sockets at home Percentage of people who experienced at least one overloaded or burnt socket at their homes
Not overloaded
Not overloaded
73% 27%
Intention to purchase Fire D-Tech
Intent to Purchase Device
EXTREMELY LIKELY 15.32
VERY LIKELY 37.84
MODERATELY LIKELY 27.03
SLIGHTLY LIKELY 13.51
NOT AT ALL LIKELY 6.34
Importance of the issue of Fire Safety in
households
Somewhat Important
Not at all Important
Very Important
1.8%
75.6% 22.5%
Revenue vs. profit forecast for Dubai yoy
Time Lag Since Inception
Net Profits Net Revenue
AED
Dirh
am
s
Revenue vs. profit forecast for Dubai yoy
Time Lag Since Inception
Net Profits Net Revenue
AED
Dirh
am
s Y-Axes
X-Axes X-Axes
Y-Axes
Profits Revenue
Licensing For Dubai: Dewar
Dewar 750k
customer base
Unit sales 750k @
45 AED MSRP
Unit Cost of sales
Unit Cost @ 12 AED
Gross Profit
Licensee royalty
agreement 10%
QTR1
300,750,000
9,000,000
24,750,000
2,475,000
QTR2
33,750k
9,000,000
24,750,000
2,475,000
QTR3
33,750k
9,000,000
24,750,000
2,475,000
QTR4
33,750k
9,000,000
24,750,000
2,475,000
year 1 total
135,000,000
36,000,000
99,000,000
9,900,000
Licensing For Dubai: Dewar
Total Emirate ADWA, FEWA, DEWA, SEWA Base est. 1,800K
Unit sales 750k
@ 45 AED MSRP
Unit Cost of sales
Unit Cost @ 12 AED
Gross Profit
Licensee royalty
agreement 10%
QTR1
81,000,000
21,600,000
59,400,000
5,940,000
QTR2
81,000,000
21,600,000
59,400,000
5,940,000
QTR3
81,000,000
21,600,000
59,400,000
5,940,000
QTR4
81,000,000
59,400,000
5,940,000
year 1 total
324,000,000
237,600,000
23,760,000
21,600,000 86,400,000
Start-up Finances -12 Months Fixed Costs
Social Media PPC
Content Creation ( Videos)
PR-Media
Print Flyer Inserts
Misc
Shipping/ Import Taxes
Legal and Licensing
Graphic Design
Web Design
Book Keeper Accounting
Device Procurement
Delivery Discount
Total
AED
19,800
4,750
6,000
1,000
2,000
20,000
2,500
3,000
800
24,000
19,995
104,845