Finding Readers

What was Your Biggest Day of Traffic?

Why did it Happen?

Which Readers?

Knowing WHO you want to Read Informs:

• Content Strategy

• Promotional Strategy

• Community Strategy

• Monetization Strategy

Reader Profiles

Reader Profile #1

Reader Profile #2

Reader Profile #3

Reader Profiles

• Demographics

• Needs/Challenges

• How they Use the Web

• Motivations for Reading

• Experience Level

• Dreams

• Financial Situation

Knowing WHO you want to Read Informs:

• Content Strategy

• Promotional Strategy

• Community Strategy

• Monetization Strategy

Principles of Finding Readers

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

Build a ‘Home Base’

Home Base

Outpost

OutpostOutpost

Outpost

OutpostOutpost

Outpost

Outpost

ProBlogger.net

Outpost

Outpost

Outpost

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

Principles of Finding Readers

• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

• Use familiar Technologies for subscribing

RSS27%

Email73%

Weekly Update

Weekly Update

Welcome Email

Weekly Update

Promotion

Weekly Update

ThemedUpdate

ThemedUpdate

Weekly Update

Weekly Update

Promotion

Weekly Update

Weekly Update

Email Cycle atdigital-photography-school.com

Reader Subscribes

Principles of Finding Readers• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

• Use familiar Technologies for subscribing

Principles of Finding Readers• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

• Use familiar Technologies for subscribing

• Persist

Principles of Finding Readers• Choose Popular Topics for your Blog and Posts

• Build Something Worth Being Found

• Get Off Your Blog

• Build Anticipation - Give Readers a Reason to Subscribe

• Start with the Readers You Have

• Build a Sticky Blog

• Content Events

• Use familiar Technologies for subscribing

• Persist

• Promote but not too much

Promote.... but not too much

Techniques for Finding Readers• Guest Posting

• Social Media Sites

• Youtube

• SEO

• Forums

• Pitch other Bloggers

• Leverage other online and offline presence

• Participate in memes and projects of others

• Blogging/Web Communities

• Competitions and Awards

• Speaking at Events and workshops online/offline

• Blog Alliances

• Present Workshops

• Develop Reports/Whitepapers

• Incentivise Subscriptions

• Interview Someone/Be Interviewed

• Comment on others Blogs

• Comment on Readers Blogs

• Promote ‘posts’ or ‘landing pages’ not just your ‘blog’

• Advertise (SU, FB, Myspace)

• Submit stories to media/press releases

• Anticipate big events (search traffic)

• Press Releases

Techniques for Finding Readers

Questions?